Porter & Bogusky Write (un)Diet Book

Alex Bogusky and Chuck Porter have teamed up to write a book that isn’t about dieting.

It claims to be about the conspiracy that’s making Americans fatter. Um, guys, don’t you work for Burger King and Domino’s? That was rhetorical, as we know you do.

Creativity’s Nick Parrish and Jeff Beer note that had Leo Burnett written a book about the dangers of smoking in the midst of the Marlboro Man campaign, well that would not have been good.

The tome isn’t out yet. For more info, click here.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.