It claims to be about the conspiracy that’s making Americans fatter. Um, guys, don’t you work for Burger King and Domino’s? That was rhetorical, as we know you do.
Creativity’s Nick Parrish and Jeff Beer note that had Leo Burnett written a book about the dangers of smoking in the midst of the Marlboro Man campaign, well that would not have been good.
The tome isn’t out yet. For more info, click here.