Piers Fawkes’ PSFK has come out with a trend book focused on the San Francisco Bay area. But PSFK Snapshot isn’t your average roundhouse of sites, memorials and must-sees so much as it is, according to blogger Coolhunting, “a compendium of what the writers consider the city’s most interesting and original aspects.”

Tour guide? No. Off the beaten track handbook? Not exactly. PSFK offers this piece as a “valuable tool for ad agency strategic planners & creative directors; brand managers; researchers; and anyone who is looking for fresh ideas &#151 whether they plan to go to San Francisco or not.”

At $30, it sounds like a good buy for the new-to-SF. But as a trend itself, the book is an arterial Not For Tourists &#151 offering the best of the city but with a coffee house feel. Maybe they should have had it printed on napkins for authenticity. Check it out, here.