PRNewser UnBeige LostRemote GalleyCat AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Rafael Nadal Practices his Poker Face

In McCann Erickson Barcelona’s latest ad for Pokerstars, Rafael Nadal pretends to be a Mallorca golf club receptionist, wearing adorable orange glasses and flashing his white teeth every three seconds. It’s a bluffing lesson, one part of his Pokerstars “training course.” Hidden cameras film unsuspecting golfers as they approach the counter for a fresh set of spikes or some clubs. Stuttering and giggling ensues.

An old Brit is the best character: he slyly asks Nadal, “So are you having a rest?” (Nadal’s currently struggling with an injured knee.) I also appreciate the woman who asked to see Nadal’s biceps. For those of you who have yet to experience heart palpitations at the sight of Rafa, I direct you to Shakira’s video for “Gypsy,” in which he is topless and sweaty.

He’s hot, but the ad only works because he’s got something resembling a sense of humor. The last customer interaction: “Do you play tennis?” “Sometimes.”

Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.