Razorfish Creates Word of Mouth/Social Media, Fills with Mystery Person

Word came in this morning that Razorfish created a new position, presumably to bring the agency further into the social media fold. The role has loosely been described to us as director of word-of-mouth/social-media, and has allegedly been given to a former Fleishman-Hillard SVP of Digital Communications. We’re not sure which.

We’ve contacted both Fleishman Hillard (a PR firm) and Razorfish but the agencies declined to give a name. Can’t ever be sure why with these things, but we thought you should know Razorfish is stepping into that pool. Our best Googling returned only males, and all other indications point to a female.

So who is this mystery person and why has it been so hard to learn her name? Not important, but Razorfish has a social media department. And a patented tool (patent pending!) to measure social media. Our social media is a solid 8 inches. That was a penis joke.

Also, if anyone knows who stole Shiv Singh‘s signed social media book from Picasso, please burn it. I mean return it.

Also also, a colleague points out that there’s a hint of irony to a story about a woman whose new role is word of mouth related, whose employment we learned about through the very same method but couldn’t get a word from anyone’s mouth about her name. Expect a spash in PRWeek or AdAge post haste.

Update: PRNewser reveals that the new hire is Cristina Lawrence.

More: “Shiv Singh’s Wise Words On Social Media”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.