TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

ROKKAN, WellPoint Launch ‘The ABCs of Disease’

In what may be the cutest advertisement you see today, ROKKAN teamed up with healthcare giant WellPoint to create “The ABCs of Disease,” “a creative extension of WellPoint’s Real Health campaign, a full scale digital & social initiative aimed at simplifying and educating Americans around the often complex landscape of healthcare and insurance.”

“The ABCs of Disease” is a fun video in which Forrest Kline, of powerpop band HelloGoodbye, leads a group from the imagined Florence Nightingale Middle School through a pageant depicting “26 reasons to protect your health” from A-Z. It’s an infectious little number that ROKKAN and WellPoint hopes will catch on and convince viewers of the need for health insurance. “The ABCs of Disease” features an original song, handmade costumes and adorable cast of characters from asthma to bacteria to narcolepsy. In addition to the long-form video, the campaign also includes “a range of elements from short form pre-roll spots and bite-sized video content to the website, which serves as the digital conversation hub.” You can check out the full length video above, and stick around for “The ABCs of Disease: Catch it Now!” after the jump.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!