PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

RPA, Tool Share Terrible Parenting for Newport Beach Film Festival

RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival’s 15th anniversary entitled “15 Years Under the Influence.”

The centerpiece of the campaign is a short film called “Bedtime Story.” In the two and a half minute video, directed by Tom Routson, a daughter asks her father to read her a story before bed. The father begins a story about “a beautiful princess who lived in a magical castle far, far away,” but soon finds himself bored with the story and strays from the narrative, deciding that the princess is not actually a princess but a “beautiful operating system” (referencing Spike Jonze’s Her). From there his story bounces all over the place, referencing memorable moments in independent film from the last 20 years or so, with a rather gory ending. Somehow, through all this his daughter manages to fall asleep, making the display of truly awful parenting seem almost sweet. In addition to its home online, the film will screen during this year’s festival in Newport Beach, which will take place from April 24th-May 1st. Stick around for credits after the jump. Credits:

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP/CD: Scott McDonald
ACD/AD: Kirk Williams
ACD/CW: Eric Haugen
SVP/Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Agency Assistant Producer: Grace Wang
Audio Post Company: Margarita Mix Santa Monica
Audio Post Mixer: Paul Hurtubise
Executive Producer: Whitney Warren
Audio Post Coordinator: Brian Frank

Production: Tool of North America
Director: Tom Routson
DP: David Myrick
Managing Director Live Action EP: Oliver Fuselier
Head of Production: Amy Delossa
Line Producer: Joby Ochsner
Production Supervisor: Geno Imbriale
Production Designer: Tom Wilkins

Editorial Company: Cut + Run
Editor: Lucas Eskin
Assistant Editor: Christopher Kasper
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Sr. Producer: Amburr Farls
Online Producer: Liz Lydecker
Creative Director: David Parker
Flame Assist: Jorge Tanaka

Music Company: In The Groove
Partner/Executive Producer: Darren Drew
Music Supervisor: Becky Shaheen
Song: Thin Sunlight/ Crimes
Writers: Andrew Jansen, Luke Friedrich, Hannah Fraser, Reese Hagy

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!