TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ryan Partnership Tapped to Create Buzz Out of ‘Zzz’s’ for Ashley Furniture

Home furnishing brand Ashley Furniture, whose ads we’re sure you’ve heard on radio, TV or in your own head over the last few years, is opening a chain of bedding stores dubbed, aptly enough, “Zzz’s by Ashley.” To help promote its new division, the Ashley assembly held an agency review and in the end, the brand has selected Chicago-based Ryan Partnership to serve as AOR for the “Zzz’s” launch (Ft. Lauderdale-based Zimmerman remains AOR for Ashley itself).

Ryan Partnership, for those wondering, is a subsidiary of Hyper Marketing (which has its own backstory) that welcomed 30-year Draftfcb vet/former MARC USA president Mark Modestoas its CEO nearly six months ago. Regarding Ashley’s decision, Zzz’s VP of marketing Graeme Gordon says in a statement, “Ryan’s integrated capabilities– from strategy to brand positioning to creative– complemented our needs across multiple platforms, and we were impressed by their ability to build business driving marketing platforms. Together we’re looking forward to delivering innovative marketing solutions to make mattress shopping an enjoyable experience for consumers.”

Ryan’s remit for its new client includes strategy, media planning and execution across mediums including TV, print, web, social and radio. Expect first work from Ryan for Zzz’s by Ashley to break early next year.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!