Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.
Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.
Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump.Creative Credits:
Agency- DDB Chicago
Title – You Can’t Beat It
Chuck Rachford – Group Creative Director
Mike Ackerman – Creative Director
Tyler Campell – Associate Creative Director
Brant Herzer – Associate Creative Director
Marion Lange – Executive Producer
Director – Malcolm Venville
Production Company – Anonymous
Photographer – Steven Lippman
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