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SB Making-Of, Part Deux: Kia’s ‘One Epic Ride’

In case you missed this, here’s a nice look at what transpired during the making of David&Goliath’s “One Epic Ride” Super Bowl spot for Kia,  which by the way didn’t even make the top 10 according to the BrandBowl poll (but managed a 6.15 rating on USA Today‘s Ad Meter).  Still, it’s pretty boss to see how a huge production such as this went down and the video goes into detail from the live action shoot to visual effects creation that brought this big-budget, big game entry to life.

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Copywriting: Creative Ad Writing

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