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Secret Weapon’s Jack in the Box Campaign Gives Away $11,533.35

As the the winner of the “Be a Rich Fan” contest, David Hughes of Hickory, North Carolina, will now forever answer to nicknames “Nickel Guy” and “Jack in the Box dude.” All Hughes had to do was become a fan of Jack in the Box on Facebook, and just like that he got $11,533.35 richer. It really was that simple. In fact, there’s a remote possibility Hughes didn’t know about the contest at all, and he was just on Facebook going on a liking-spree one fine day. Either way, the man can now afford a massive amount of tacos, and isn’t that what fast food prize-winning all about?

For three weeks in October, Secret Weapon Marketing, led by CD and Energizer Bunny creator Dick Sittig, added five cents to a prize pool for each person that “liked” the company’s page on Facebook. Hughes was chosen at random out of 283,000 fans and won the pool, celebrating by jumping into a giant jar of nickels and posing for a photo-op with Jack, the restaurant’s mascot. Just look at Nickel Guy’s face. The man is thrilled, almost as thrilled as Secret Weapon was when they lost their client CLEAR earlier this year.

During the contest, Jack in the Box’s Facebook page saw a 280% increase in fans. This contest conclusion comes on the heels of last weeks “Free Taco Tuesday,” with Secret Weapon at the helm of a television spot announcing the offer.

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