Two years after joining up with Moroch as executive creative director, Bob Shallcross has moved up to the top seat, assuming the role of chief creative officer, which is actually a new position at the Dallas-based agency. A Chicago native, Shallcross is perhaps best known for his creative output while at Leo Burnett during the late 80′s/early 90′s, one that included the Michael Jordan vs. Larry Bird “Nothin’ but Net” spot for McDonald’s, which just topped USA Today’s Best Super Bowl Ad Meter list.

The industry vet, who’s also logged stints at Doner, JWT and Y&R during his 35-year ad career, is in familiar territory at Moroch, as he’s been primarily overseeing the agency’s McDonald’s business as ECD. Along with the fast-food giant, Moroch, which houses approximately 370 employees across 35 offices in North America, has worked with a client roster that includes Disney, Sony, Coca-Cola and Boost Mobile/Sprint.