New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic
To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons
discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump.
Client: Reebok Classic
Production Co: Decon
Director: Daniel Garcia
Partner/EP: Alma Geddy-Romero
Partner/EP: Misha Louy
AD: Markus Clarke
Line Producer: Ryan Creighton
DP: Zak Mulligan
Editorial Company: Decon
Editor: Micah Scarpelli
Post Producer: Cynthia Angel
Music Company: Deacon
Composer: Noah Rubin
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