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Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump.

Credits:

Client: Reebok Classic

Production Co: Decon

Director: Daniel Garcia

Partner/EP: Alma Geddy-Romero

Partner/EP: Misha Louy

AD: Markus Clarke

Line Producer: Ryan Creighton

DP: Zak Mulligan

Editorial Company: Decon

Editor: Micah Scarpelli

Post Producer: Cynthia Angel

Music Company: Deacon

Composer: Noah Rubin

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