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Sinners, Now is the Time to Repent…with Beers

Perhaps James Joyce would be proud from the ether. Minneapolis-based ale brand Finnegans, which has been around since 2000 we’ve been told, has teamed up with fellow Twin Cities op Martin Williams to launch its own “confessional” of sorts on Facebook. Who needs a priest when an algorithm can play judge & jury and provide you with penance in the form of Irish Amber brew? We don’t know if you want to go all Michael Corleone and confess your deepest, darkest sins, but however you play, there’s brew involved as well as your Facebook friends. Feel free to give it a go, whether Catholic or not.

 

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