TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sony Pits Peyton Against Justin in Ping Pong Battle


As we mentioned in our Tuesday Odds and Ends post, 180 LA is rolling out a new campaign for Sony Electronics that builds on last year’s HDNA effort. Little did we know, though, that one of the components would include a TV spot featuring a sporty Justin Timberlake and Peyton Manning, two superstars in their respective professions whose best work as of late has been on SNL’s Digital Shorts.

In the spot, which also features the now-infamous ESPN reporter Erin Andrews, the Colts QB and the pop singer square off in a game of ping-pong, replete with headbands, blue unis, trash talk and all. The ad is part of a campaign which also includes other peculiar spokespeople like New York media maven Julia Allison (as Gawker reported), who hopefully can stimulate demand for Sony products like Blu-Ray players, TVs, camcorders and more despite this little recession we’re having.

180 LA’s ECD William Gelner tells the New York Times, “It’s tough out there. That’s why we did the campaign, the reason it exists: to give people a clear reason to choose Sony.”

180′s budget is reportedly between $70 and $80 million for the campaign, which with the addition of Timberlake is begging for some sort of modified, consumer electronics-focused redo of “Dick in a Box.”

More: “Advocacy Group Urges PETA to Lose the Campaign

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!