PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Spider-Man Delivers Package for Universal McCann, USPS


Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie-in promoting the May 2nd release of The Amazing Spider-Man 2.

The 30-second spot features Spider-Man slinging himself through New York City to deliver a package for a distressed Hollywood director. “Amazing Delivery” follows Spider-Man’s path through the city leading to the package’s delivery to Stan Lee at the premiere of The Amazing Spider-Man 2. The cinematic spot’s charming ending really ties everything together, and it’s evident that everyone involved was excited to work with Spider-Man’s creator, a fact corroborated by director Rich Lee, who said, “Everyone wanted Stan Lee to sign their prepro books and get a photo with Spider-Man…it was actually really sweet and fun to see everyone get so excited around those two. You could see the childlike glints in everyone’s eyes. It was awesome.”

Webb and Lee, who have collaborated in the past, based the spot on the idea that, like Spider-Man, USPS is “speedy, efficient, and there when you need it the most,” drawing on this link to expand upon the creative brief and bring the spot to life. “One of the interesting things about both Spidey and the USPS is that they are both iconic, public servants,” said Rich Lee. “They’re for the people, helping them in their own way. So there is a nice synergy there.”

Stay tuned for credits after the jump.

Credits:

Client: USPS
Spot Title: “Amazing Delivery”

Agency: UM
VP, Supervising Producer: Brett Henenberg
Creative Director: Dominic Orologio
Associate Creative Director: Alejandro Nieto
Art Director: Aaron Ricchio
Producer: Sean Newhouse

Prod Co: DNA
Directors: Marc Webb and Rich Lee
DP: Jeff Cutter
EPs: Missy Galanida and Patricia Judice
Producer: Justin Diener

Editorial Co: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Hasani Franke
EP: Saima Awan
Producer: Jennifer Locke

Post/Effects Co: SPI

Color Grade Co: CO3
Colorist: Dave Hussey
Producer: Denise Brown

Composers: Hans Zimmer and Pharrell Williams

Sound Design Co: LIME Studios
Sound Designer: Dave Wagg
EP: Jessica Locke

 

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!