There’s an inherent problem with interviewing industry professionals, whether for a video series, a news story or any other public media: timeliness. Too often we ask professionals to predict the future and tell us how they do what they do; the former is impossible and the latter is unfair, usually resulting in the pro giving up old info that won’t hurt whatever he’s working on. PSFK and Redscout will have to overcome all this in order for their new project, SPUR, to be a success.
Finally, something for the forgotten ones, the planners, whose roles are too often relegated to research. This video series will consist of five episodes that will “provoke and inspire” the account planning business. Contributors include:
— Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
— Devika Bulchandani, Chief Strategy Officer; McCann Erickson
— Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
— Piers Fawkes, Founder; PSFK
— John Gerzema, Chief Insights Officer; Young & Rubicam
— Heidi Hackemer, Senior Planner; BBH
— Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
— Sally Jones, Founder; Tangerine
— Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
— Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
— Domenico Vitale, Founder; People, Ideas & Culture
— Freya Williams, Global Planning Director; Ogilvy Earth
— Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications
For more info, click here.