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Starcom USA Nabs Pringles Media Biz

We’ll deviate from the political theme for a sec and let you know that Pringles, the “once you pop” chips brand that was Kellogg’s acquired from P&G earlier this year for $2.7 billion in straight-up cash, has tapped Starcom USA to handle its media buying and planning account. There was no review for the business, which perhaps makes sense considering Starcom also currently serves as media agency of record for Pringles’ new parent company. Prior to Starcom, MediaVest and Mediacom handled buying and planning, respectively, for the brand in the U.S. Pringles assignments, though, were split around the world (led by Grey Global Group).

In a statement, Starcom USA CEO Lisa Donohue says, “This win is evidence to the strength of our partnership with Kellogg’s, the vitality of our value proposition and the dedication we’ve delivered to the client through our past work and future promise. Our team is excited to apply our unique experience planning approach to the iconic brand by showing people that ‘everything pops with Pringles.’”

It looks like Kellogg’s investment is paying off as the company has seen revenue rise in Q3 while Pringles sales rose 10 percent in the same quarter.

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