TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

State Farm Gets Animated with Scooby-Doo Shenanigans

Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.

Agency: Translation

GCD:    Chris Valencius & Jonathan Graham
CD:    Emily Sander
ACD:    Paul Roberts
ACD:    Nate Virnig

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!