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T3 Adds New ECD

It has been quite a while since we’ve heard from Austin-based T3, but now, the agency’s New York office has a creative lead in Joe Volpicelli, who has spent the last 13 years at BBDO. Most recently, Volpicelli served as VP, creative director at the latter agency, helping lead efforts for Lowe’s (remember this kinda nifty spot, no?) and Arby’s. During his career, the creative exec had stints at Grey, Y&R New York and founded his short-lived shop, Earthquake Advertising.

Now, in his new role at T3′s NY branch, Volpicelli will team with SVP/GM and BBDO/Proximity alum Rick Doerr, managing the office and working with clients including JPMorgan Chase and UPS.

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