Here’s your quick EOD update from Cannes. B-Reel, Google Creative Lab, director Chris Milk and collaborator Aaron Koblin nabbed a Cyber Grand Prix for their interactive film, “The Wilderness Downtown,” for Grammy winners Arcade Fire. W+K’s Old Spice “Responses” effort also picked up a Cyber as well as R/GA for its “Pay With a Tweet” concept. As for B-Reel, the digital production shop also picked up Silver Lions for its Chrome Fastball effort.
Posts Tagged ‘Aaron Koblin’
It looks like all the campaigning from my former colleague and his agency, Skinny, paid off as Lexus “Dark Ride” won the FWA’s People’s Choice Award for 2010. A collaboration between said shop and prodco, Stink Digital, the Lexus effort nabbed over 44 million site visits, sending viewers on an interactive joyride as they play navigator alongside the guy from Boondock Saints and The Walking Dead. Check out the responses from the creative parties involved here. FYI, FWA bestowed Site of the Year honors upon Google Creative Lab, Chris Milk, B-Reel and Aaron Koblin for their Arcade Fire “Wilderness Downtown” work.