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Posts Tagged ‘Aaron Rodgers’

W+K Asks You to ‘Choose Your Winter’ for Nike

W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.”

The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remember as Kristen Wiig‘s love interest in Bridesmaids). O’Dowd plays an alarmist newscaster making dire predictions about a “snow-mageddon” or “snow-tastrophe” — even claiming that ancient man went extinct during the Ice Age. His over-the-top warnings about the cold and snow are contrasted with images of athletes — including NFL stars Aaron Rodgers and Jordy Nelson, figure skater Gracie Gold, soccer players Clint Dempsey and Brad Evans, middle distance runner Mary Cain and snowboarder Johnnie Paxson — decked out in Nike Hyperwarm and powering through the cold. The message is clear and effective: you can exaggerate the effects of the cold and use it as an all encompassing excuse or you can tough it out with help from Nike. 

Nike told Adweek the spot is the first in a series. Athletes who will appear in future spots include NHL star Dion Phaneuf and Dodgers outfielder Yasiel Puig, who is currently playing in the 2014 Major League Baseball Japan All-Star Series. Read more

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Let’s Watch Aaron Rodgers Attempt a Chicago Accent in State Farm’s Brand New Spot

Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy.

Again, we find Packers QB Aaron Rodgers flanked by the SNL ”Superfans,” George Wendt and Robert Smigel, on a flight that has now lasted two months since these guys first showed up. Rodgers, who you may know is as bad at acting as he is incredible at football (the worst and best, respectively), faces his biggest challenge yet: Portray someone who isn’t Aaron Rodgers looking uncomfortable while trying to deliver scripted lines. The results are, well, watch the clip.

In Rodgers’ defense (and it’s easy for me because he is my favorite player ever), a Chicago accent is hard to replicate. In DDB’s defense, I sympathize with how many takes of Rodgers’ “acting” they had to do before just saying “fuck it” and going with the above spot. And, in everyone’s defense, this campaign has been incredibly successful for State Farm over the years. Don’t like Rodgers’ acting? Think the spot isn’t funny? Well that’s too bad, because the rest of America loves these things. This is advertising, and the will of the consumers wins (haha). Credits after the jump.

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Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

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Ravens, 49ers, and the Commercials that Define Them

 

We spend the weeks before the Super Bowl watching loops of highlights and anticipating how popular brands will use their four-million-dollar ad slots, but rarely do we do both at the same time. However, this year is special. After we’ve trampled on all obvious storylines—the retirement of Ray Lewis, Harbaugh genetics, Kaepernicking, etc.—the real clue to Super Bowl XLVII may come down to a pair of Visa commercials from five months ago.

Visa launched their NFL Fan Offers campaign in the fall, giving football fiends the chance to win prizes like Super Bowl tickets or a hangout session with John Madden. To promote the program, Visa ran two significant commercials: one for the Baltimore Ravens, and one for the San Francisco 49ers. With respect to DVR, you may be vaguely aware of NFL Fan Offers, because FOX and CBS ran the commercials so many times each Sunday that I was almost ready to petition for the “Can You Hear Me Now?” guy to come back in their place.

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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more

Ad Students Want to Shave Your Chest, Claim It’s for ‘Charity’

 

For those who don’t know, the practice of “manscaping” consists of men cutting elaborate designs and illustrations into their chest hair. If you’re a guy with chest hair who’s heard about this growing trend, you’ve no doubt considered what would look best shaved onto your torso. Maybe the Batman logo? Maybe a map of Middle Earth? Truly, it’s a fun thing to think about.

Two young female ad students, Liz Haagensen and Clare Prowse, are keenly aware of dudes’ secret desire to pretty-up their manpelt. So they asked their guy-friend, Matthew Shotwell, to over up is chest as a practice-palette for the highest bidder in an eBay auction for charity. Now, men can use Shotwell’s body to see how their own design looks on another human being, with all money spent going toward creating a Manscaping documentary which will support the nationwide “Movember” movement to help end prostate and testicular cancer.

Those among you who lack an imagination can visit the Manscaping Facebook page for ideas on what you can shave into your upper-level short and curlys. Personally, I’m hoping for a highly detailed hair portrait of Aaron Rodgers.

Poor Aaron Rodgers Still Gets No Respect from State Farm

Considering the Bears and Packers are perennial division rivals, it’s no wonder why DDB Chicago continues giving the latter team’s star QB Aaron Rodgers grief in its ongoing campaign for State Farm. In this latest spot for the insurance brand, Rodgers does career day, and as you’d expect, he gets no respect, even from kids, for his multimillion-dollar profession. Is Rodgers the Rodney Dangerfield of the NFL? Well, whatever the case, his “Title Belt” touchdown move has forever been tainted thanks to this campaign, which albeit has been fairly amusing since its launch a year ago. Maybe now Rodgers can just focus on helping turn around the Packers’ season.  Credits after the jump.

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McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

 

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State Farm Steals Aaron Rodgers’ ‘Title Belt’

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrestling, the “Title Belt” became an image synonymous with the Packers’ playoff run, a run that ended with Rodgers holding the Lombardi Trophy above his head, a replica WWE championship belt draped over his shoulder.

If Milwaukee Brewers’ left fielder Ryan Braun‘s use of the gesture to motivate his team in the NLDS or State Farms’ usurpation of it for the above “Discount Double Check” spot are any indication, the celebration isn’t going away anytime soon. Created by DDB Chicago, the spot (which debuted last weekend) even squeezes in an overenthusiastic cheesehead at the end. If you want to learn more about the dance and the NFL’s current best quarterback, watch the Packers tear apart the Minnesota Vikings next Sunday afternoon on Fox. If you want to learn about the time I kept doing the “Title Belt” gesture to a increasingly angry Cleveland Browns fan this summer (and the resulting physical altercation), you’ll have to wait until this spot gets a sequel. Credits after the jump.

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Is This the Best Advertising of 2011?

With awards season in full swing and Cannes approaching, Forbes decided to take it upon themselves to nominate and best and most recognition-worthy TV commercials of the past year.

Populating the list are some of you commenters’ favorite topics of debate including Willem Dafoe‘s “Parallels” campaign for Jim Beam from Strawberry Frog (above), Adidas’ giant “All In” marketing push from Sid Lee, DirecTV’s silly, mini-giraffed “Epic Win” from Grey and Allstate’s “Snow Mayhem” spot from Leo Burnett. It also included also included Super Bowl auto favorites “Imported from Detroit” from W+K and VW’s adorable “The Force” spot featuring the now-beloved “Kid Vader.”

What say you, ad professionals, wannabes and dinosaurs? Did those hacks at Forbes get this one right? In my opinion, one glaring omission is the NFL’s “Best Fans Ever” Super Bowl spot by Grey. I haven’t stopped smiling since I saw the Fonz wearing an Aaron Rodgers jersey right before A-Rod brought the Lombardi trophy back to Titletown. See the full list here, and a few more spots after the jump.

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