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Posts Tagged ‘Abby Bralove’

Droga5 Shares ‘Treats No Tricks’ for Chobani

Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani.

“We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.” The remaining 30-seconds are, instead, devoted to dogs in funny costumes eating Chobani. It’s cute stuff, to be sure, but we’re not sure how dogs eating Chobani are supposed to make people want to eat Chobani. But then the point is probably more to raise awareness for the brand with a video Chobani and Droga5 hope people will share on social media. The video will be pushed out on the brand’s social channels throughout the weekend, supported by social media posts and a Chobani sampling (presumably for humans, not dogs) at the Chobani café in SoHo. Read more

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Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

Y&R’s Abby Bralove Wins BlueRock Spontaneous, Scarlett’s ‘Give A Chuck’ Contest

BlueRockSpontaneous and Scarlett collaborated to create the “Give A Chuck” contest for  BlueRock Spontaneous and Scarlett , asking entrants to submit photos and videos of their own, dressed-up versions of Converse’s classic Chuck Taylor sneakers. The three companies presented clients with an invitation to enter the contest as part of their holiday gift-giving. The winners of the contest — judged “by a panel including Olivier Wicki from BlueRock, Johanna Marciano from Scarlett and Brian Bowman of Spontaneous” — were just announced today on a special Tumblr page.

The grand prize (an all-expense-paid weekend trip to South Beach and a $1000 donation to a charity of the winner’s choosing) went to Y&R’s Abby Bralove, who submitted the above stop-motion video of her and her chucks. Abby chose St. Jude’s Research Hospital to receive the $1,000 donation. The contest, which “drew several dozen entries from agency creatives and producers” also handed out three runner-up prizes to Melanie Baublis and Jane Minehan of O&M, who won $500 donations in their names to Doctors Without Borders, and Brian Gonsar of Hill Holliday, who gave his donation to Teach for America.

Dell Ups its Game, Brings a Graphic Novel to Life

From Dell’s lead agency Y&R NY comes this enchanting new TV spot that tells the story of a cubicle slave named Thomas and his aspirations to be something more.

Obviously, 2013 finds Dell in quite a different spot than they were in a decade ago. While “Dude, You’re Getting a Dell” was seen as a major success in convincing parents worldwide that their college-bound spawn actually needed a computer, the company is now the butt of tech jokes. In fact, consider this headline from last week’s edition of The Onion: “Dell Acquired By Gateway 2000 In Merger Of 2 Biggest Names In Computer Technology.” Yes, Michael Dell‘s buyout of the company is seen to be as relevant as Gateway 2000. Ouch.

Dell has been relying big on Y&R, especially after parting ways with Sid Lee and Arnold in January. With spots like “Thomas: Creator of an Alternate Universe,” Y&R proves that Dell made a wise move consolidating their commercial work with one agency. Not only do we get some great visuals, but we actually see the Dell XPS laptop in action, looking (to be honest) surprisingly forward-thinking for a company that my generation sees as playing catch-up for the last few years. Add to great advertising some bold business moves, and Dell could yet find the pathway to long-term profitability. Credits and a behind-the-scenes clip after the jump.

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