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Posts Tagged ‘Adam McKay’

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy

Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).

The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.

“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.

The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.

Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump.  Read more

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Thanks to One Club, FoD, You Can Now Get to Know ‘Brandon Dentertainment’

Usually, Funny or Die is funny, at least with the site’s playfully crude original material. When it comes to the company’s most recent branded content, however, you’ll notice an immediate difference in tone. When you look at Brandon Dentertainment, the creation of Funny or Die’s in-house commercial production company Gifted Youth, you won’t see Will Ferrell battling it out with Adam McKay‘s daughter. Instead, you’ll see a dry and corny fictitious character who will host the 5th annual One Show Entertainment Awards. There’ll also be bad special effects, used for a purposeful but hollow impact. According to those familiar with this effort, “You’d be surprised how much work it takes to make something look so thoroughly bad and cheesy.”

You might recognize the actor playing Mr. Dentertainment. I don’t know his name, nor do I think it’s all that relevant to look it up, but he’s had small roles on television. And now, he’s here to stick his hand into the field of branded content award shows. I’m not sure why, and I’m also not sure why there’s a 1980s theme for the award show promo. Basically, I’m just not sure. Everything about the aesthetic strikes me as random, which may be funny to some people. Who knows? But since this is tangentially related to  Dave Franco‘s basketball video with DeAndre Jordan, I can let it slide. As for One Show Entertainment, it takes place June 13 at Deutsch LA. Ticket info here.

SXSWi Panel Recap: Funny or Die – Future of Comedy & Everything Else

“Celebrities are use to going through a gut-wrenching, soul-crushing process,” said Andrew Steele, a 12-year alumnus of Saturday Night Live and current  creative director of Funny or Die. “We don’t get in the way of that creative process, and it’s allowed us to thrive.”

SXSW attendees like the walls of the fourth floor of the Austin Convention Center, all yearning to get an glimpse inside what makes comedic minds behind Funny or Die tick. The highly successful media company’s famous founders, Will Ferrell and Adam McKay, weren’t on-hand for the hour-long panel, “Funny or Die: Fure of Comedy & Everything Else.” But Steele, CEO Dick Glover, president of production Mike Farah, VP of Marketing Patrick Starzan, and writer/actors Seth Morris and Billy Eichner were happy to regale attendees with tales of how the company was founded, their creative processes, as well future projects. The panel was broken up with trailers for Eichner’s “man-on-the-street” gameshow “Billy on the Street,” Morris’ new Yahoo web series “First Dates,” and Ferrell’s new spanish-language telenovela-based film,”Casa de mi Padre.”

The group emphasized the speed with which their production schedule works, saying their recent bizarre marketing campaign for Kia featuring NBA-star Blake Griffin went from concept to broadcast in just eight days. Though Funny or Die counts an office in Hollywood among its three (the others being in SF and NYC), Glover asserted, “The model is not the studio model… We’re looking to find projects that we love with people that we love.” Indulge in the viral hilarity at Funny or Die’s website here.