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Posts Tagged ‘Adam Perrin’

Bad Date? Try Online Gambling!

In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.

Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.

So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.

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CP+B Nabs Paddy Power

If you don’t know what Paddy Power is, it’s a U.K.-based online betting/e-gaming entity (get your cricket and rugby bets in now!) that has now found a new AOR in Crispin Porter + Bogusky, which had both its Boulder Los Angeles and London bases working together to win the £7m biz. According to sources familiar with the matter, CP+B beat out DDB UK in an earlier round before taking on the likes of Mother and CHI & Partners. Hey, Bud Light may not have worked out, but the Crispin camp seems to at least have made quite an impression on the Paddy people. In a statement, the company’s head of brand Adam Perrin says, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe. We’re really excited about producing new and invigorating creative work with them to continue the Paddy Power success story.”

The Paddy Power account was previously handled by Big Al’s Creative Emporium.