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Posts Tagged ‘Adam Rubin’

A 91-Year-Old Skydiver Tells Her ‘Saving Story’ For Firstborn, Fidelity

What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.

“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”

Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.

Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.

Credits after the jump.

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Firstborn Welcomes Tribal, O&M, Groupon Alums

Firstborn has added a pair of CDs and a copywriter to its creative department as the Dentsu-owned, NYC-based digital shop. Joining up as creative directors are Adam Rubin and Roxana Zegan, who arrive from Groupon and Tribal DDB, respectively. Rubin spent the last two years at Groupon as creative manager but brings agency experience to the table as he worked as a copywriter at Leo Burnett on the McDonald’s, Kellogg’s and P&G business beforehand. Zegan (pictured), meanwhile, was most recently global CD on Tribal NY’s (now-defunct) Reebok account. Prior to Tribal, she spent a few months at Digital Kitchen and had senior AD/creative lead stints at both CP+B and Sid Lee.

As for Firstborn’s new copywriter hire, that would be Cameron Templeton, who spent just about the last year as a CW at Ogilvy, where he worked on campaigns for Sara Lee, Siemens and British Airways