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Posts Tagged ‘Alan Gee’

Toronto Shop Rebrands as Blammo

Remember that item we wrote a few weeks back about Toronto agency GJP closing its doors and holding a liquidation fire sale that included everything including Pencils and Lions and office equipment? Sure you do. Anyhow, it turns out that the event was also a chance for the folks behind the 20-year-old operation to announce that they weren’t really closing shop after all, just “reinventing” themselves as Blammo.

Yes, Blammo, which sounds like a brand that’s advertised within an episode of Ren & Stimpy, but is nonetheless the new name concocted by GJP’s top brass including chairman Alan Gee, who says in a statement, “When people work with Blammo, they’ll learn to expect the unexpected.” Joining Gee and brother Simon are new partners, creative director Andrew Simon and president Matthew Stern. Both men officially joined in September, with Simon hailing from DDB Canada and Stern arriving from McCann Erickson. A case study above should sum things up for you (that’s Simon in the lion outfit, don’t ask).

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Toronto’s GJP Goes Out with Liquidation Fire Sale

Everything must go! No, this is not one of those loud Crazy Eddie ads, but a promo for a fire sale being put on by Toronto-based agency Gee, Jeffrey & Partners, which is closing up shop after nearly 20 years. Here, GJ&P namesake and Telly Savalas lookalike Alan Gee takes us through the offices and tells us that literally everything is for sale, even his British accent.

If you happen to be wandering around 154 Pearl Street in Toronto, say around noon-5pm on Nov. 18, you can purchase goods ranging from awards and furniture to toupees and stale cookies with all proceeds going to Jake’s House for children with autism. If anything, this clip teaches us that speaking like you’re from across the pond works wonders during a pitch.