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Posts Tagged ‘Alejandro Ussa’

Marriage Has Been Removed by User: Wing’s YouTube Divorce Ads


Just in case you were too happy about the impending weekend, we’ve got some advertisements for a divorce lawyer for you.

The Law Offices of Esteban Gergely tapped Grey’s Hispanic advertising agency Wing (not to be confused with Wing) for a series of YouTube ads. Wing’s three YouTube spots use thumbnails to allude to celebrity content: Katie Holmes and Tom Cruise’s honeymoon, Katy Perry and Russell Brand’s wedding, and Ashton Kutcher and Demi Moore’s anniversary. When viewers click on these videos of divorced couples however, they are met with a “This video has been removed by user” message, followed by “Divorce happens.” and information for the Law offices of Esteban Gergely. The campaign is designed to “to shock and awe as users are initially searching and expecting to see intimate videos of these now-divorced celebrity couples.” Wing based the campaign on the insights that “the removal of a video from YouTube tells a story on its own” since in the social media age when someone gets divorced they “remove evidence of their former happy lives.” It’s quite a departure from the “Better call Saul” style local ads we’re used to seeing from divorce lawyers. In fact, it’s sort of sneaky. Kind of like divorce lawyers. Credits after the jump. Read more

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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more