-Along with picking up agency of record duties for Heineken cider brand, Strongbow, L.A.-based Zambezi also was named AOR for Footlocker-owned e-commerce sports gear retailer, Eastbay.
-McCann Worldgroup launched its global adaptation/production business unit, Craft Worldwide, in 23 markets ranging from New York to London Singapore. The new arm houses 570 employees worldwide and works with clients including Coca-Cola, Xbox and General Mills. link
-It’s been around for a few weeks but the “Drop Stop” clip above that a friend sent over gave us a chuckle for some reason this morning. Happy Tuesday.
-Former Mullen SVP, digital strategy/marketing technology Gene De Libero and Doner alum Patrick Kearns joined Chattanooga-based agency, AREA203 Digital, as chief strategy officer and creative director, respectively.
-T3 hired former Mediabrands Audience Platform VP Greg Pomaro, as SVP/executive media director of its San Francisco.
-SodaStream, the home soda maker made famous recently thank to its ad created by Alex Bogusky and Rob Schuham at Common, announced its first-ever Super Bowl spot, which will essentially be a revised version of the original made specifically for the big game. link
-Momentum Shopper, which is the shopper marketing network operating within the McCann Worldgroup network, opened up shop in Argentina. The Buenos Aires location will be led by managing director/Coca-Cola alum, Victoria Casano.
-Speaking of new office launches, London-based prodco, Gorgeous, has opened up its doors in L.A. Anna Hashmi is serving as executive producer of the new office, which has also welcomed director Ellen Kuras to its roster.
-Writer/CD Duncan Bird of The Cloudbreak Group and director/DP Stefan Haverkamp welcome back Mariano Rivera in a new spot promoting the pitcher’s Signature Limited Edition New York Yankees cologne (above).
-With creative assignments now shifted to BBDO, DDB and JWT, Johnson & Johnson is now turning its attention to reviewing media duties in markets including North America. link
-Publicis Healthcare Communications Group appointed Adrian Sansone as managing director of its New York/Toronto-based division, Publicis Life Brands Medicus.
-In a new clip for Jordan Brand and the latest CP3 shoe, W+K uses Venice Beach as a backdrop, enlists a million Chris Paul doubles and offers a unique look at the NBA star’s rather amazing trajectory to the hoop (above).
-New York-based Stein + Partners Brand Activation promoted VP of integrated marketing Ted Kohnen to CMO.
-Wendy’s is the latest major brand to undergo a logo makeover, the fast-food chain’s first since 1983. link
-If you missed One Club’s “Where Are All the Black People?” keynote panel discussion during Advertising Week, here you go. link
When advertising golden child Alex Bogusky announced he was going to save the world through his new COMMON collective project, we were quite eager to see what international injustice Bogusky’s crew would rescue us from. Perhaps he would finally resolve that whole conflict in the Middle East. Perhaps he would end poverty once and for all. Perhaps, if we were really lucky, he would kill off Flo from Progressive Insurance.
But, as we see with his new collaboration with the Center for Science in the Public Interest called “The Real Bears,” he’s fighting a much tougher battle: sugary soft drinks that are killing our polar bears via Type 2 diabetes. Alex, you are not the hero we deserve, but the hero that we need right now. You see, all those polar bears drowning in the Arctic Circle are doing so as a result of a deal gone horribly awry with Coca-Cola. At first, it seemed like a match made in heaven–Coca-Cola gives polar bears festive scarves and igloos in exchange for all polar bears drinking exclusively Coca-Cola. But, as we see, this deal as left polar bears without limbs, sexual appetites, or even the self-esteem to look at their fat asses in the mirror at night.
The bears aren’t the only people suffering from soda addiction. I had a driver’s ed teacher in high school who subsisted off of four 2-liter bottles of Dr. Pepper a day (not kidding). Suffice it to say, he was not a model of health. “I’ve had my share of soda, and I don’t imagine a world without it,” says Bogusky in the “Real Bears” announce, likely toweling off from climbing a mountain to feed a baby bird whose mother was killed by a terrible Mountain Dew: Code Red binge. “But sugary drinks have gone from an occasional treat to an every-occasion beverage. This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes a small contribution to a critical cultural awakening.”
So, dear consumers of terrible soft drinks, are you awakened? Does the voice of our generation, Jason Mraz, make you weep sugary tears for your children? Credits after the jump.
-Good Karma $1, a film co-produced by Alex Bogusky and his FearLess Cottage along with Kids at Play, has been accepted into the DC Shorts Film Festival. link
-Chicago-based, Publicis Groupe-owned performance marketing agency Performics recently held its second annual Community Performance Day. Here’s a recap. link
-Speaking of Chicago agencies, AbelsonTaylor manager of integrated production, A/V Mitch Apley won big at the Chicago 48-Hour Film Project. link
-In an effort to boost its digital department, Hyundai’s SoCal-based agency of choice Innocean hired a few folks including R/GA SF alum Peter Cole as VP, director of creative technology. In addition, Innocean welcomed Uwe Gutschow, founder of Saatchi & Saatchi South Africa’s digital division AtPlay, as VP, digital engagement and strategy director.
-Shoe designer Brian Atwood will have to nix the orgy idea if he wants to get an ad on New York’s Taxi TV. link
-JWT New York and Macy’s turn Yes, Virginia into a musical. The latter company will also award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. link
-Fallon is trying to find a bone marrow match for digital account supervisor Eric Gilseth, who is fighting Stage 4 Lymphoma. Along with a National Marrow Registry drive at its offices today, the Minneapolis agency has also launched a website to donate. They’re still over a grand short of their goal so feel free to chip in and help a good cause. link
-Google has given its AdSense interface a facelift. link
Well, we had a feeling he still had one foot in the door considering that spies were hinting about this as far back as late April (and we were told by those in the know on the 26th of said month that it was “100% not true”). Anyhow, by now, many of you have probably heard that the man, the myth, the earth-saving bike-sharer known as Alex Bogusky is kinda sorta making a return to advertising. We’ve been told that Bogusky officially signed on July 2 to serve as an investor and creative advisor for Made Movement, a shop formed by fellow CP+B alums to support “a resurgence in American manufacturing.”
In a statement, Bogusky says, “I know these guys are the best in the business and I would pretty much invest in any agency they are a part of. But when they told me the idea, it was a really perfect fit.” The folks at Made, which was founded by Dave Schiff, Scott Prindle and John Kieselhorst, have not only welcomed their old pal Bogusky aboard, but have launched the Made Collection, which includes American-made goods that you can shop for on a flash-sale website (teaser above).
Regarding Bogusky’s arrival, Schiff, who serves as partner/CCO, adds, “To say Alex is an asset is understating it. He’s a guy with the uncanny ability to peek around corners and see what’s coming next. He’s a compass for where we’re headed, a barometer for the quality of our work and an impassioned co-conspirator in our enterprise. More than that, he’s a friend.”