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Posts Tagged ‘Alex Lovejoy’

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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Virgin Mobile Wants to Colorfully Brainwash Customers

What about the trucker who just had to sit there while a waitress poured fake coffee into an overflowing mug? Or the egg on top of a diner table? The guy swimming with sharks? The wind-up brain toy? The geeky guy playing with a giant ball of yarn? Aloe vera tissues? Yes, all of these things are in the same “Retrain Your Brain” Virgin Mobile commercial, created by Mother NY. The spot is certainly unique, but that doesn’t mean it will get customers to switch from other carriers to Virgin Mobile.

“Retrain Your Brain” was birthed out of focus group findings that suggested customers wouldn’t switch mobile companies even if they were specifically told how much money they could save. So, Mother and Virgin Mobile decided to go with Brazilian triplets, Colonel Meow, and The Flaming Lips frontman Wayne Coyne.

Could it be that most customers just aren’t suited for short-term pay-as-you-go phone plans? (Shh, don’t tell Virgin Mobile). Regardless, the spot looks like a surrealist drug sequence from a bad student film. If you’re going to include Brazilian triplets, you might as well use them. Credits after the jump.

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In W+K’s Latest for Nike+, Every Workout Becomes a Game

Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will soon confront your boyfriend about his lack of follow-through.  Some picture themselves as superheroes, sprinting through the streets to make the ultimate rescue. When we push our bodies, our minds make the physical effort possible–and even fun.

W+K’s latest spots for Nike+ helps bring those mental adventures to life. The star runners of their TV ads are in a real-life video game, leaping up palettes and climbing through windows as they complete their workouts. Nike+ helps runners measure, map, track and share their runs, gamifying the work out process and inspiring everyday runners to reach farther.

My only complaint with both ‘Game on World’ and ‘Run Your City’ is their weak music selection. I get that they’re going for a tinkery game soundtrack, but I would rather they forfeit the game theme in favor of some motivational (and still techno-flavored) Diplo or bouncy pop Walk the Moon.

Credits and ‘Game on World’ video after the jump.

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