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Posts Tagged ‘Alex Mahernia’

Internal Memo Confirms Rosetta Layoffs, Promotions

Rosetta tagline

Following up on yesterday’s rumors of big staffing changes at Rosetta, we’ve acquired an internal email from Eric Healy, the former SapientNitro executive who joined the agency in February and replaced Tom Adamski (now with Razorfish) as its CEO earlier this month.

In short, a large-scale executive-level shakeup did indeed occur this week, and the agency’s creative lead was not the only party who has, in the memo’s words, “decided to leave.” Departing executives include:

The note also includes news of multiple promotions. Most prominently, North American CCO Alex Mahernia will become Rosetta’s new Global CCO.

We’ve included the full email after the jump.

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Thursday Morning Stir

-Unilver hands a Dove Men+Care “project” to BBH, insists Ogilvy is still in the mix. link

-Chicago/Culver City, CA-based advertising/production collective Foundation Content welcomed Loyalkaspar alum Tamara Bridges Rothschild as senior producer in its Chicago office.

-Publicis Groupe agency Rosetta promoted Mark Eckman, Paul Elliott, Jay Lichtenstein and Alex Mahernia to managing partner.

-Here’s a visual presentation on how to get advertisers to stop tracking your iPhone. link

-According to a new IAB report, internet ad revenue rose to an all-time high of $17 billion in the first-half of 2012. link

-Team One and Lexus promote the 2013 ES by bringing a print ad to life via a new technology created  by the automaker called “Cineprint” (above).