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Posts Tagged ‘Alex Mehedff’

FCB Brasil, CNA Launch ‘Speaking Exchange’

FCB Brasil teamed up with language school CNA for “Speaking Exchange,” a heartwarming program connecting English students in Brazil with Americans living in retirement homes.

The program was mutually beneficial, fulfilling students wish to communicate with English speakers abroad while also giving retirement home denizens someone to talk to. “Speaking Exchange” chats take place “via an exclusive digital tool that uses video chat technology to bring the students face-to-face with Americans.” Students choose registered institution and topic suggested by the system, with the resulting conversations uploaded to a private YouTube channel for instructors to evaluate.

“The goal of the Speaking Exchange project is to transform lives, explains CNA’s marketing director, Luciana Fortuna. “Our students have the opportunity to practice English with people who are willing to listen. During the chat sessions, the students discuss ideas and information from their lives in Brazil with the American senior citizens, many of whom have never had contact with anyone from Brazil before.”

“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens. It’s exciting to see their reactions and contentment. It truly benefits both sides,” adds Joanna Monteiro, executive creative director at FCB Brazil. Stick around for credits after the jump. Read more

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Nike Hits the Streets for ‘Copa Barrio’

The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA London are teaming up to give us their own spin on the event, renaming it “Copa Barrio.” “Write the Future” this is not, but it still finds a way to capture that frenetic national pride that makes these games so exciting to watch. “Barrio” in this instance is used to say that these games represent regional culture, comparing an entire country to a neighborhood where one grew up.

On Nike Football’s Facebook page, fans can select their own barrios and create their own team mottos and posters for matches. As for the spots, if “Write the Future” was a sci-fi comedy/drama, then Copa Bario is a collection of short cultural documentaries. These ads are visually engaging short films, and that’s what makes them stand out. That kickass logo isn’t bad either. Check out second clip and credits after jump…

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