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Posts Tagged ‘Amy Gershwin’

Team One Launches Annual ‘December to Remember’ Push for Lexus

Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots.

In each of the 30-second spots parents present a different explanation for how exactly Santa manages to deliver a luxury sedan. The parents in “Christmas Train” explain how an iconic holiday train made its way to their driveway, where elves helped unload it right to the driveway — complete with Lexus’ signature red bow. In “Magic Box,” the car magically self-assembles from a small box Santa places in the driveway, while in “Teleporter” it is beamed in directly from the North Pole.

The broadcast spots begin airing today on network and cable television, with “Christmas Train” also being translated for Hispanic and Asian-American markets. Additionally, the campaign is supported by print and OOH executions, as well as a digital partnership with The Weather Channel which will “provide targeted December Sales Event ads in real time based on local weather conditions.”

“The holidays are a time of year when people indulge their imaginations and share stories filled with magic and wonder,” said Brian Smith, Lexus vice president of marketing. “This year’s holiday campaign celebrates the tradition of storytelling and reminds us that children aren’t the only ones who get to have fun this time of year.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Team One, Lexus Take a Leap with 200 Instagrammers

It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.

Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.

While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.

Credits after the jump

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