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Posts Tagged ‘Andrew Robertson’

AMV BBDO Co-Founder David Abbott Dies at 75

Ad legend and AMV BBDO co-founder David Abbott passed away this weekend at the age of 75. He launched the agency in 1977 after years of success as a copywriter.

Fellow founder Peter Mead paid tribute in a statement released to The Drum blog, writing:

“He meant more to me than I can possibly express in words…His talent catapulted AMV into the advertising stratosphere.”

Current BBDO Worldwide CEO Andrew Robertson had some words of his own–and this morning, Campaign Live shared some of Abbot’s most memorable creative work (pics after the jump)…

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

BBDO NY Brings Together 3 Clients for Autism Awareness Month

BBDO New York collaborated with clients Johnson & Johnson, Campbell Soup Company and AT&T Wireless to create a commercial message designed to raise autism awareness and educate viewers of the importance of early detection, timed to coincide with the end of Autism Awareness Month.

Four 15 second spots that air sequentially combine to form a story arc of a child growing up with autism. Three of those spots also acts as ads for Band-Aid, Campbell’s Soup, and AT&T. Following the last spot, which features a recent graduate and his proud parents, played by a real autism sufferer and his parents (who appear in the other ads as well), the sequence concludes with the message, “You just saw how early diagnosis can make a lifetime of difference.  Watch again or learn the signs at” This sequence is scheduled to air one time today on the CNN program New Day, and will then live online at YouTube and the Autism Speaks website, with a digital extension expected to run courtesy of Undertone. Read more

And Now, a Post-Cannes Pep Talk from BBDO’s Top Execs

Yes, we’ve broken our promise to not post any Cannes Lions-related items moving forward, but we figured this might be of interest as it provides some insight into how some agencies have reacted in the wake of the event. This memo from BBDO CCO David Lubars to New York staff dropped in our tips box last night and while not on a Bastholm level of fire-lighting, one can gather that the exec doesn’t seem overly impressed with his agency’s performance. See below:

“From:                              From David Lubars
Sent:                               Monday, June 25, 2012
To:                                   New York BBDOers
Subject:                          Cannes 2012
Attachments:                 SUMMARY OF LION WINNERS 2012.doc


Andrew’s note below summarizes BBDO’s performance at Cannes this year. It was another record-setting year. However, for the first time in six years, BBDO was not Network of the Year. That recognition went to Ogilvy.

The difference came down to they had more shortlisted points.

BBDO New York had a good, not great, Cannes. We won five Lions for four clients in four different categories. But none were Gold.

We simply must do better and we need to start now.

The good news is, we’ve begun lining up some great work for next year: the Daybreak project, a new Twix campaign and some others.

We need to put our clients and BBDO back to number one at Cannes. It’s the only place we’re comfortable existing. I know our network will do this, and I know BBDO New York will lead the way. Thank you in advance.


The “Andrew” that Lubars is referring to, of course, is BBDO CEO Andrew Robertson, who sent his own, lengthy memo to staff on Sunday that should basically give you a complete rundown of the agency network’s performance at Cannes. Read after the jump if you’d like.

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Ovie Raids Sportscenter Offices

These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has two league MVP titles as well as five NHL All-Star Team appearances in five years with the league. To say that Alex Ovechkin is the single biggest player in professional hockey is an understatement, and though he may not yet have a Stanley Cup title to add to his career statistics, he can bet that this spot will be broadcast during nearly every commercial break whenever the NHL is so much as mentioned in passing on ESPN.

This spot is also ESPN’s way of saying, “Though it seems that we know nothing outside of the realm of sports, we do actually pay attention to the news and know something about sexy Russian spies being a ‘thing’ this past year. This is our tribute to current events.” Add to that a suited SC anchor, and you have the formula for every “This is SportsCenter” spot that W+K has been producing for years. We’ll ask them to stop making these once they stop being funny, but it hasn’t happened yet.

Credits after the jump.

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