Yes, we’ve broken our promise to not post any Cannes Lions-related items moving forward, but we figured this might be of interest as it provides some insight into how some agencies have reacted in the wake of the event. This memo from BBDO CCO David Lubars to New York staff dropped in our tips box last night and while not on a Bastholm level of fire-lighting, one can gather that the exec doesn’t seem overly impressed with his agency’s performance. See below:
“From: From David Lubars
Sent: Monday, June 25, 2012
To: New York BBDOers
Subject: Cannes 2012
Attachments: SUMMARY OF LION WINNERS 2012.doc
Andrew’s note below summarizes BBDO’s performance at Cannes this year. It was another record-setting year. However, for the first time in six years, BBDO was not Network of the Year. That recognition went to Ogilvy.
The difference came down to they had more shortlisted points.
BBDO New York had a good, not great, Cannes. We won five Lions for four clients in four different categories. But none were Gold.
We simply must do better and we need to start now.
The good news is, we’ve begun lining up some great work for next year: the Daybreak project, a new Twix campaign and some others.
We need to put our clients and BBDO back to number one at Cannes. It’s the only place we’re comfortable existing. I know our network will do this, and I know BBDO New York will lead the way. Thank you in advance.
The “Andrew” that Lubars is referring to, of course, is BBDO CEO Andrew Robertson, who sent his own, lengthy memo to staff on Sunday that should basically give you a complete rundown of the agency network’s performance at Cannes. Read after the jump if you’d like.