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Posts Tagged ‘Andrew Robertson’

And Now, a Post-Cannes Pep Talk from BBDO’s Top Execs

Yes, we’ve broken our promise to not post any Cannes Lions-related items moving forward, but we figured this might be of interest as it provides some insight into how some agencies have reacted in the wake of the event. This memo from BBDO CCO David Lubars to New York staff dropped in our tips box last night and while not on a Bastholm level of fire-lighting, one can gather that the exec doesn’t seem overly impressed with his agency’s performance. See below:

“From:                              From David Lubars
Sent:                               Monday, June 25, 2012
To:                                   New York BBDOers
Subject:                          Cannes 2012
Attachments:                 SUMMARY OF LION WINNERS 2012.doc

Gang,

Andrew’s note below summarizes BBDO’s performance at Cannes this year. It was another record-setting year. However, for the first time in six years, BBDO was not Network of the Year. That recognition went to Ogilvy.

The difference came down to they had more shortlisted points.

BBDO New York had a good, not great, Cannes. We won five Lions for four clients in four different categories. But none were Gold.

We simply must do better and we need to start now.

The good news is, we’ve begun lining up some great work for next year: the Daybreak project, a new Twix campaign and some others.

We need to put our clients and BBDO back to number one at Cannes. It’s the only place we’re comfortable existing. I know our network will do this, and I know BBDO New York will lead the way. Thank you in advance.

David”

The “Andrew” that Lubars is referring to, of course, is BBDO CEO Andrew Robertson, who sent his own, lengthy memo to staff on Sunday that should basically give you a complete rundown of the agency network’s performance at Cannes. Read after the jump if you’d like.

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.

Ovie Raids Sportscenter Offices

These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has two league MVP titles as well as five NHL All-Star Team appearances in five years with the league. To say that Alex Ovechkin is the single biggest player in professional hockey is an understatement, and though he may not yet have a Stanley Cup title to add to his career statistics, he can bet that this spot will be broadcast during nearly every commercial break whenever the NHL is so much as mentioned in passing on ESPN.

This spot is also ESPN’s way of saying, “Though it seems that we know nothing outside of the realm of sports, we do actually pay attention to the news and know something about sexy Russian spies being a ‘thing’ this past year. This is our tribute to current events.” Add to that a suited SC anchor, and you have the formula for every “This is SportsCenter” spot that W+K has been producing for years. We’ll ask them to stop making these once they stop being funny, but it hasn’t happened yet.

Credits after the jump.

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