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Posts Tagged ‘Andrew Tracy’

Google, Audi Join Forces for a Pleasant Ride Through San Francisco

Worlds collide in the latest spot from Venables Bell & Partners, as Google and Audi share in the stage in “Enhancing Navigation.” How significant is this pairing? Well, I want you to question that as you listen to this classic Powerman 5000 song from 1999. God, what a ridiculous song.

Anyway, the above spot follows an Audi A4-driving couple through a freeze-framed Google Street View rendering of San Francisco. As we watch the couple traverse a familiar blue line and arrive at various red checkpoints, it’s funny to think of how much Apple Maps made Americans pledge their undying allegiance to Google Maps. Perhaps it’s this rekindled fandom for Google (and the jangly soft indie folk track) that gives this spot a warm, almost nostalgic ambiance.

Finally, we see the couple arrive at (SPOILER) a sunny beach where we realize they’re using Google Maps (which pulls from Google Earth and Google Street View) to navigate to their own wedding. As an Easter egg, you may notice that the couple’s four pits stops along the way were to pick up something old, something new, something borrowed, and something blue. Yes, the thought of something that cloying is a bit gag-inducing, but somehow VB&P keeps this spot fun-cute as opposed to annoying-cute. Credits follow after the jump.

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VB&P, Healthy Choice Say Screw Your Diet

“For years I thought I hated children’s laughter. I had no idea, I was just hungry.” In VB&P’s first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days with hardcore dieting gang the “No-Carb Queens.” They destroy chicken wings and break baguettes in the super market. In a second spot, a man laments his time with a juice fast cult. “Bruce likes solids too,” he reassures himself.

The “online manifesto” video in this series (below) collages together every piece of diet advice you’ve ever been given. Healthy Choice’s point? “Don’t diet. Live healthy.”

Thank you, VB&P, for not going the infomercial route and instead making fun of saccharine, overly dramatic diet ads. I still wish you’d excluded close-ups of (undoubtedly disgusting) microwave-melted parmesan, but can forgive those because of the solid concept and funny writing. Healthy Choice is still a kind of diet, but these videos make it seem like a cool sarcastic best friend food, not the annoying nagging one who invites herself over and drinks all your wine (that’s South Beach).

Credits after the jump.

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Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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eBay’s New Mobile App Will Keep You Fashionable

“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?

In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase)  and credits after the jump

 

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