TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Andy Boyd’

Sony Shows Off New 4K Ultra HD TV

To be fully experienced, this spot has to be watched at your nearest Sony Store or Magnolia Home Theater at Best Buy. That’s because it’s made specially for the 4K Ultra HD TV it advertises, which raises definition to four times that of a standard HD TV.

The ad still looks pretty on YouTube, with its New Zealand ocean setting, bright blue bird, and red-dressed woman. And it doesn’t hurt that filmmaker Garth Davis (a commercial director himself) narrates it all in his soothing Australian accent.

In addition to showcasing new HD technology, the ad features the largest asset ever made for TV: a random looming spaceship, created by VFX company MPC. Pretty sure Sony agreed to it just because they could.

“This is part of our Visionaries campaign for Sony,” 180LA creative director Dave Horton says. “The idea is to bring together two industry leaders to collaborate on a creation that brings Sony’s technology to life.” In this case, Garth Davis worked with Oscar-winning cinematographer Claudio Miranda (Life of Pi). I look forward to seeing who’s next. I watch almost nothing on TV, but this technology is tempting.

Credits after the jump

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Monday Odds and Ends

-Former W+K New York director of digital production/Perfect Fools MD Karen Monahan has joined Momentum as VP/director of integrated production, North America. In addition, Momentum has welcomed IPG vet Jason Alan Snyder as director of technology, NA.

-According to Nielsen, last night’s season six premiere of Mad Men drew 3.4 million viewers, down slightly from the 3.5 million garnered by last season’s debut.

-The folks at W+K Portland have been busy as of late, not only creating the, um, peculiar “Airplane” spot for Facebook Home, but rolling out a new campaign for Old Spice promoting the P&G brand’s Fiji, Swagger and Pure Sport bar soap (“Shower” spot above).

-TBWA\Chiat\Day global creative director Jayanta Jenkins chats with TBWA\ global creative president Rob Schwartz about his experience judging The One Show. link

-Interbrand has hired Tim Newby, most recently COO at Publicis Groupe-owned MarketForward, as CEO of its digital arm, BrandWizard. Newby will be based in the latter’s New York office. link

-The LA Egotist goes inside the space of 180 LA for its latest “Agency Insider” entry. link

-Emmy-winning director/creative director Steve Fuller has joined the roster of New York-based studio, Sibling Rivalry, which was launched last year. link

-VFX/digital studio MPC LA added Andy Boyd as its new head of 3D. link