Now that the Yo Gabba Gabba characters and The Heavy song have been thankfully tucked away in their drawers, David&Goliath is attempting to open up new doorways for Kia in the spot above called “Sweet Dreams.”
The spot takes us on a journey through a little boy’s imagination as his race car bed turns into a real car, his closet doors open to a magical world and we’re off. Not bad. Nice piece. Midsize sedan, though? Wrong car. Give it up to D&G for trying, though.
Kia decided it was time to elevate the midsize category and show its true potential. The automaker’s goal? Encourage kids to pin up a poster of the 2011 Kia Optima rather than a $250,000 shiny red Ferrari or fancy luxury sedan which is a very tall order if you ask us. This spot fits better for a sports car or luxury sedan, not the Optima. View agency credits after the jump.