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Posts Tagged ‘Angela Merkel’

Benetton Reaches Out to the Young & Jobless with ‘Unemployee of the Year’

Remember when United Colors of Benetton released photos of world leaders making out? Barack Obama kissing Hu Jintao, Angela Merkel smooching Sarkozy. Now, building on their initial controversial success, the brand has launched a second ‘UnHATE’ campaign: This time, they want us to vote for the “Unemployee of the Year.”

The Benetton Group’s center for research on communications, FABRICA, has once again partnered with 72andsunny Amsterdam to highlight high numbers of unemployed youth in today’s world. It’s both a campaign and a contest. Jobless people ages 18 to 29 can be a part of the campaign by telling Benetton about their “non-work experience” and then submitting a project. On October 30, 100 of those people will be awarded €5,000 to fund their passion project.

“Benetton is a brand with a point of view: today we call attention to the legacy that previous generations have left this one, and we reflect on the difficulties that people under 30 experience when trying to enter the job market,” says Benetton Group’s worldwide communications director Gianluca Pastore.

It’s emotional, certainly. The Unemployee of the Year site is laden with young, beautiful people, their bright eyes brimming with potential. They’ve trained, they’ve applied for jobs, and presumably they’ve been denied again and again. Of course they should be given their dreams.

And, like distant relatives at Thanksgiving, some people will respond to this campaign with predictable skepticism: “Maybe these kids didn’t try hard enough,” they’ll say. “Did they do internships in college?”

What do you think: is Benetton just trawling for emotional material and coddling these (momentarily) lagging 20-somethings? Or are they providing a much-needed financial platform for struggling young leaders to make out-of-the-box contributions?

Credits after the jump.

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Thursday Odds and Ends

-RAPP promoted Zihla Salinas to the new role of chief development officer, US.

-Saatchi & Saatchi LA is behind a new trophy design as well as theme and videos for the annual ThinkLA show (above). Anyone else feel like playing Jenga?

-O&M Paris explores the world of dance in its first activation of the Make It Possible Project for Coke Zero. link

-Global market research agency SKIM will open a new office in San Francisco this summer.

-Campfire created a new Facebook app for L’Oreal. link

-Cannes Lions 2012 broke records by receiving 34,301 entries from 87 countries.

-So, what is GM’s social media strategy exactly? link

-LendingTree seems to having some issues when it comes to finding a lead creative agency. link

-Twitter users in Spain make German chancellor Angela Merkel their top trending topic. link

5 Things You Need to Know This Week: Steve Jobs, Coldplay, and a Haunted Hayride

In this week’s episode of “5 Things You Need to Know This Week,” we dance like Chris Martin, get spooked by Angela Merkel, and talk to Siri about the Steve Jobs biography. Oh, and the world’s population increases.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

‘Bored’ Ad Students Invite Sarah Palin to Join German Government

For a young advertising student, it must be nice to feel that you’ve fueled a cultural movement, no matter how politically incorrect that it might be. So, the two young minds behind “Wir Brauchen Sarah Palin,” Usman Abdul and Luong Lu, seem pretty pleased that their campaign took off, not to mention surprised that it presented the pair with a merchandising opportunity in the form of iTunes singles and t-shirts.

With German Chancellor Angela Merkel‘s ratings down and nationalism at an all-time high during last year’s World Cup, the two began littering the streets with propaganda that introduced Palin as Germany’s potential savior. So, how successful was the duo’s campaign? Well, the “boost” on social media actually means 53 Twitter followers and 42 friends and 11 fans on Facebook. Also, a Google search for both “Germany for Palin” and “Deutschland Fur Palin” bring up minimal results.

So, if this campaign from Abdul and Lu didn’t go quite as viral as the two make it out to be, why are we covering it? Because, hey, we think it’s a good idea and a noble attempt for ad students working hard to make their ideas come to life. But, starting off the video with “Hitler’s legacy still lives on in Germany” might not be the best way to get your point across.