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Posts Tagged ‘Anna Hashmi’

BBH NY Teams Up with The Corner Shop to Plug Playstation Plus

BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network.

The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they’re playing, in lieu of actual gameplay. In this way, the spot shows a group of friends transition among a series of games (at one point one of the players says, “Guy’s it’s me,” but they’re no longer playing on the same team and just laugh), displaying the Playstation Plus’ “New Games Monthly” and “Next Gen Multiplayer” features simultaneously. It’s something of a spiritual successor to BBH’s lauded Perfect Day” spot from October, although it doesn’t have quite the same swagger. Credits after the jump. Read more

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Mediabistro Job Fair

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Monday Odds and Ends

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-International commercial production company Hungry Man has welcomed Daniel Warwick to their roster for commercial representation in the US, UK and Brazilian markets with the  exception of Germany, where he is represented by Big Fish.

-Rock Paper Scissors has added editor Mikkel EG to its New York staff. link

-Grey North America has sent Holly McGavock, director of planning at Grey Group Hispanic marketing unit Wing,  has been selected to participate in The International Exchange (TIE). For the month of November, McGavock will spend a month in Zambia, Africa working with the Barefoot Theatre Company as a CMO delegate.

-Bicoastal/Munich-based Aéro Film has added directorss Sue Worthy and Dan Gifford for U.S. commercial representation.

-Razorfish alum Rob Palmer has joined Doner as EVP, executive creative director and will be based out of the MDC-owned agency’s Los Angeles office.

-New York-based prodco Cause & [Effect] has added Jenn Dewey as EP of its commercial division.

-Drake helps out his hometown b-ball team Toronto Raptors as part of the latter’s rebrand.

-Director Peter Thwaites and producer Anna Hashmi (above) announce their new small and creatively driven production company, ‘The Corner Shop’. link

Gentleman Jack Returns to TV via Secret ‘Order’

According to the parties involved, specifically Arnold Worldwide and Jack Daniel’s, the spot above marks the first one in a quarter-century for the latter spirits brand’s Gentleman Jack rare premium whiskey line. The focal point of the campaign is what agency and brand are dubbing “The Order of the Gentleman,” which sounds like a more refined version of the Stonecutters or the secret society/motley crew assembled by Jagermeister and Mistress. The spot itself called “Secret Meetings,” which debuted during last night’s premiere of Anthony Bourdain‘s new CNN show, Parts Unknown, stars apparent “Order of the Gentleman” member Titus Welliver, who among other things has appeared in all three Ben Affleck-directed movies in recent years.

As we’ve been told, the somewhat mysterious clip above is just the beginning of a campaign that will roll out over the next few months and includes online components among other things. Indulge your urbane self further if you care to here. Credits after the jump.

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Monday Morning Stir

-Momentum Shopper, which is the shopper marketing network operating within the McCann Worldgroup network, opened up shop in Argentina. The Buenos Aires location will be led by managing director/Coca-Cola alum, Victoria Casano.

-Speaking of new office launches, London-based prodco, Gorgeous, has opened up its doors in L.A. Anna Hashmi is serving as executive producer of the new office, which has also welcomed director Ellen Kuras to its roster.

-Writer/CD Duncan Bird of The Cloudbreak Group and director/DP Stefan Haverkamp welcome back Mariano Rivera in a new spot promoting the pitcher’s Signature Limited Edition New York Yankees cologne (above).

-Alex Bogusky and Rob Schuham‘s SodaStream ad has hit a roadbloack in the UK. link

-Director Nickolas Duarte has signed with New York-based prodco, Rated Content, for US and Latin America commercial representation.

Mother Takes on Dell’s New Pocket Rocket

Dell has created its Frankenstein version of a PC/iPad/Droid hybrid and named it the Streak “pocket tablet.”

So who ya gonna call to deal with this monster? Why, Mother of course. In this spot, the agency, which we can presume has had a better relationship with the computer brand, than say, Enfatico, has created a a nice story of a man and woman trying to find each other using the tablet while the people around them are also seen using the different functions of the device during their search.

Yes, I know, another darn cell phone. It’ll never end. This one looks a tad bulky, not iPad bulky – more like an “is that a pocket tablet or are you just happy to see me” bulky. View credits after the jump.

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