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Posts Tagged ‘Annick Mayer’

Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

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Let’s Turn Around with Fiber One

The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80′s song, “Total Eclipse of the Heart,” originally by Bonnie Tyler. If you’ve ever been within 50 yards of a karaoke bar, you’ll recognize the tune, and apparently, the 1983 hit is getting a second wave of popularity decades later. A May survey by UKbathrooms.com reported that it is the most popular song people sing in the shower. And more recently, actor and vocal impressionist Christina Bianco had a video of her singing “Total Eclipse of the Heart” in the voices of 19 different divas go viral (1.8 million hits in four days).

So the relevance for the Fiber One campaign is there. We have two spots to show you, one titled “Turn Around Barry,” and the other, “Turn Around Barbara.” Ignoring the missing commas, both are about hapless characters on diets who want to eat food that tastes good but won’t make them fat. Those people do deserve power ballads playing as the soundtrack to their lives. The set-up is slightly confusing, because each ad includes multiple characters who we are supposed to assume are all named either Barry or Barbara. At one point, it looks like one Barry is even holding a leek he’s about to eat whole. But then he finds Fiber One. All in 30 seconds.

Watch “Turn Around Barbara” and read some credits after the jump.

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Call Optimum, Because Michael Bolton Doesn’t Want to Talk to You

Michael Bolton also told me to tell you that, hey, you’re not the only one enraptured with the pop crooner due to his handsome face and sweet, sultry voice. Michael Bolton’s not going to just drop everything and dedicate his entire day to a phone conversation with you. Why would he? He’s rich, single, and famous. Michael Bolton has more important things to do than talk to one of his many fans about their boring lives. Just, don’t call him, okay? Seriously, back off. Consider this a fair warning.

From Mother NY comes a new campaign for Optimum, the phone, Internet and cable provider that changed their logo last year but reminded you that they weren’t in the logo business because they think you’re stupid. This time around, they’re asking you to call them. Not Michael Bolton. Get it? Because dialing the phone is hard. They think you’ve gotten stupider since your last encounter.

Another new spot from Optimum (above) reminds you that for an optimal TV viewing experience, you should move on your chair or other reclining device in front of the TV. Oh, and I would recommend calling Michael Bolton’s number even though Optimum told you not to. There’s a surprise on the other line. Credits for both spots after the jump.

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Monday Odds and Ends

-MEC hired Mindshare alums John Baker and Jill Brady as managing partner, regional media director, Latin America and media & engagement planning director, North America, respectively.  Both executives will work in Red Fuse Communications, an integrated WPP unit created to service Colgate globally.

-Grey New York has partnered with RED Distribution, ‘stache media, Awe & The Abyss, and YouCare to throw a benefit show for Hurricane Sandy relief. The event, which will feature  Joan Osbourne, Ari Hest, Nicole Atkins, Alberta Cross and others, will take place at City Winery on Dec. 18. Ticket info here.

-KBS+ CD Rob Collignon, with the help of some fellow agency creatives, offers up a little virtual mistletoe makeout to get us in the holiday spirit (above). link

-Bi-coastal production house Bajibot wishes you  “happy e*fing holidays” via a Facebook-based app/AR game. link

-Suzanne Grimes will take the helm as president/COO of Clear Channel Outdoor Americas effective Jan 1. link

-W+K, Droga5 and AKQA were Adweek’s picks as Global Agency of the Year, U.S. AOTY and Digital AOTY, respectively. link; link; link

-Global prodco Hungry Man signed director Ric Cantor to its roster for exclusive representation.

-Venice, CA prodco Backyard, meanwhile, has signed a former JWT New York agency producer simply known as Xander to its roster. link

-New York-based music/sound design company Butter added composer Joel Dean and associate producer Annick Mayer to its roster. link

Cheil Shifts Focus from Celebs to Schoolchildren in Latest Samsung Galaxy Note Clip

Now that we’ve witnessed James Franco’s send-up of himself and David Beckham doing a rather nifty homage to Beethoven all for the sake of promoting the Samsung Galaxy Note, Cheil USA is taking a more serious approach to promote the brand and its tablet device. In this latest web film, agency and client join forces with New York-based design studio Institute of Play to show how the Galaxy Note 10.1 can be applied as an educational tool for the youth of today via features such as the  S-Pen, the Kno App, the S-Note Productivity Tools and Knowledge Search and Quick Note. As you’ll see above, the end result is better learning through gaming.

Cheil USA CCO Lars Bastholm explains, “Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1′s versatility. We knew the Institute of Play was the right match – the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what’s possible in the world using technology.” Your move, Franco. Credits after the jump.

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