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Posts Tagged ‘Anthony Yell’

MRM East Welcomes New ECD

SapientNitro has lost of one of its lead “idea engineers” as Anthony Yell is leaving the agency he called home for nearly 13 years to join up with MRM as EVP/executive creative director for the East region (which includes the NYC, Princeton and Detroit offices). Yell most recently served as VP/ECD at SapientNitro, working out of the agency’s Los Angeles office and leading/managing the creative teams not only locally, but for San Francisco, Chicago and Toronto. During his tenure at SN, Yell worked with clients including Adobe, Sony, Bare Escentuals and more.

Now at MRM, the creative exec will be based in the IPG/McCann Worldgroup agency’s New York office and report to East president, Michael Mclaren.

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Carstens Heads West to SapientNitro

It took two months, but the folks at SapientNitro have finally made it official that John Carstens, former global creative lead on Blackberry while at Leo Burnett Chicago, has joined up with the agency’s Los Angeles office as a CD.

In January, we reported that Carstens, along with Reed Collins and John Greene, had left Leo for various posts. During his whole, solid year at LB, SapientNitro’s new hire also contributed to clients such as Canon Australia and Nintendo. In his new role, Carstens will work alongside VP/CD Anthony Yell and oversee the creative process for SapienNitro’s West Coast clients such as Adobe, Bare Escentuals, and Sony. As for resume rundown, prior to his Leo Burnett gig, Carstens led Reebok and Wrigley accounts in the U.S. while at DDB Chicago and was once a CD at Cramer-Krasselt as well as a copywriter at TBWA\Chiat\Day LA.