Deutsch New York announced this internally to staff late yesterday afternoon, which explains why we were getting tips right after, but anyhow, it’s now official that Anush Prabhu has returned to his old stomping grounds after five-plus years away. Effective June 4, Prabhu will assume the newly created position of partner, director of insights and communications planning at Deutsch NY, which he originally joined in 2000  and where he spent seven years, moving all the way up the ranks to VP, director of CRM strategy.

In between his two tours of duty at Deutsch, Prabhu had a three-year stint at JWT New York, where he eventually took on the title of group planning head. For the last two years, meanwhile, Prabhu has served as managing director, communications planning & analytics at McGarryBowen, where he built the planning and analytics disciplines and worked on clients including Verizon, JP Morgan Chase and United.