Nestea has huge cans.
That’s what we take from this latest campaign by Toronto agency Zulu Alpha Kilo, which chose to emphasize the size of said cans and the amount of precious cargo within by extending some of the most awkward possible moments for its teenage protagonists.
The agency, which most recently caught our attention with its brilliant “app to improve agency efficiency“, could keep going with this theme indefinitely.
The potential for embarrassing hilarity would be even greater if the client were, say, Four Loko. Unfortunately, that product as we once knew and not-quite-loved it is no more–and promoting it to its real-world target audience would have been illegal anyway.
Second spot and credits after the jump.