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Posts Tagged ‘Ari Elkouby’

Zulu Alpha Kilo Launches New App to Improve Agency Efficiency


Toronto-based Zulu Alpha Kilo has just launched a new global app designed to improve agency efficiency.

The app addresses a very important issue for a lot of agencies: creative directors can be hell to track down for meetings, reviews, or critical approvals. So Zulu Alpha Kilo designed “Find My CD,” which utilizes GPS tracking technology which allows agencies to keep an eye on their creative director’s whereabouts at all times. To accomplish this, the app utilizes proprietary chip technology “inserted just beneath the creative director’s skin” — which Zulu Alpha Kilo stresses is “a very safe, very technical procedure.” The chip then allows agencies to track their creative director’s every move, leading to a drastic increase in efficiency.

“Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down,” said Mike Sutton, president, Zulu Alpha Kilo. “Now they’re just a pin on a map.” Stick around for credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Zulu Alpha Kilo’s ‘Proof of Santa’ App Raises Money for Make-A-Wish Canada

If you’re looking for ways to “prove” to your young one that Santa is real, you should check out Zulu Alpha Kilo’s free “Kringl” app.

The app allows parents to create their own personal Christmas video scenes, which they can then share on YouTube, Facebook or Twitter. Users begin by selecting one of five Santa vignettes, then film a chosen location, and finally insert Santa, adjusting for lighting and size so that he fits seamlessly into the scene. They can then show their children Santa’s magical visit, dispelling any doubts the kids may feel about Saint Nick’s existence. The free app also collects donations for Make-A-Wish Canada, for those in the giving spirit. It’s a cute idea, and hopefully people will be pleased enough with the app that they’ll feel compelled to donate.

Check out the above video to see a preview of the app in action, along with a variety of adorable responses. Credits after the jump.  Read more

Zulu Alpha Kilo Explores Daddy Issues for Coke Zero’s Latest ‘Moment Zero’

For their latest campaign for Coke Zero,  Zulu Alpha Kilo, along with social media agency Dare, found real hockey stories online using social media and retold them with Tampa Bay Lightning star Steven Stamkos. The newly released second film in the series, “The Trade,” tells Shawn Warford‘s story of being traded from the team his father coached.

At the beginning of the spot, Stamkos (as Warford) enters his father’s office and is told he is being traded. “You can’t trade me, I’m your son” he replies, followed by an annoying and completely unnecessary voiceover intrusion proclaiming “That’s going to be an awkward car ride home.” Between the terrible acting and gratuitous VO, this is where, if I wasn’t paid to write about it, I would stop watching this ad. To be fair, it does pick up a little bit from here, thanks largely to Bob the zamboni driver.

Bob explains why Kevin Wheeler gives the team exactly what they’re looking for and is the perfect trade. He goes on to enthusiastically extoll the virtues of the team’s new addition at length. A fed up Stamkos asks for the new jersey, which is when the spot slows down to tell us this is his “Moment Zero.” In the first game with his new team, he goes on to score five goals, each dedicated to exacting revenge for a different moment his father pissed him off.  ”It’s a moment he wouldn’t trade for anything,” says the annoying narrator in what is supposed to be the payoff. At least they (eventually) used Stamkos for what he’s good at (scoring goals) after what felt like an eternity of Stamkos struggling through what he’s terrible at (acting). I understand and appreciate the social engagement the “real hockey stories” angle brings to the table, but next time let’s have a higher ratio of hockey to stories. Or get a hockey player that can act, if such a person exists. Credits and the first installment of the “Moment Zero” campaign after the jump. Read more

Proximity ACD Plays Tough, Yet Inventive Interactive Judge

Applied Arts (guess you could compare it to Archive in the states) bills itself as Canada’s most prestigious visual communications awards annual, so as a result, everyone up north is apparently clamoring to get in the book.

Well, Ari Elkouby, an ACD at Proximity Canada who just so happened to be on the 2010 Applied Arts Interactive jury, wanted to show people how hard it is to get into the annual by turning a normally dull, conventional awards show tradition into a full-on interactive experience. Elkouby’s idea? Nix the normal judge’s headshot and instead use image recognition technology to direct readers of Applied Arts to an AR experience dubbed “Many were called. Few were chosen.”

Readers of AA‘s March/April issue are directed to a website where they then can turn to page 70, hold it up to their webcam and follow the directions to see Elkouby’s vision, which was helped brought to fruition by his Proximity team, 3D artist Andrei Serghiuta and the team at Commix.