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Posts Tagged ‘Ari Merkin’

Wednesday Odds and Ends

-More holiday hangover stuff: If you have a few minutes to spare on this day after Xmas, feel free to peep the behind-the-scenes action above from Team Sprint’s “Holiday Medley.”

-Tampa/Orlando-based agency Connectivity recently picked up 2013 including media duties for Lonestar Beer (focusing in Texas), Old Style Beer (focusing on Chicago) and national media for Medi-Weightloss.

-GE’s Beth Comstock has been added to the CMO jury on the Real-Time Academy for the Shorty Awards. link

-It looks like the backlash over Instagram’s new terms of service has boiled over into a civil lawsuit. Parent company Facebook is now on the defensive. link

-Meanwhile, the social network’s privacy settings are confusing even for the Zuckerbergs. link

-Now that 12/21/12 came and went, Agency TEN, the new, South Florida-based shop led by Ari Merkin and AgencyNet founder Richard Lent, have listed their own “World Didn’t End Top Ten.” link

-Publicis Groupe-owned Rosetta has redesigned the website for Special Olympics New Jersey. link; link

-We had no idea McDonald’s was holding a “Flavor Battle” amongst DJs, but now, the fast-food giant has chosen its finalists. link

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Ari Merkin Returns to Co-Lead New South Florida Shop

Nine months after leaving CP+B yet again, Ari Merkin has returned to entrepreneurial mode with “TEN,” a new agency venture that combines the efforts of the agency vet and AgencyNet. Merkin, who of course co-founded the now-defunct New York-based shop Toy many a year ago, isn’t moving very far from his old CP+B stomping grounds, though. TEN, which is being touted as a brand and digital innovation agency, is also based in South Florida and already counts a client roster that includes Bacardi, Universal Music Group and the U.S. Air Force.

As mentioned, Merkin is partnering with AgencyNet, specifically its CEO/founder Richard Lent, on TEN, with the former serving as partner/chief brand officer and the latter taking on the role of chief innovation officer at the 37 person-strong operation. In a statement, Lent, who founded the shop formerly known as AgencyNet 18 years ago, says, “It’s been great working with Ari. We’ve seen powerful things happen with the partnership of brand building and digital innovation at the core of what we do. It’s a creative team structure that we’re applying to every piece of business within the agency.” Merkin says, “There’s been some real enthusiasm from clients given the way we’re now structured. We’re a digital agency that can solve those big brand problems.”

We’ll try to spare you the usual colorful mission statement and just tell you that here is TEN’s primary focus:  Brand Building + Digital Innovation. Check out the site here for more info and a larger, prettier picture of the agency’s office.


Aha, So Bob Winter is Headed to CP+B

Well, it didn’t take Bob Winter long to find a new gig, as the former Y&R Chicago CCO, who was replaced this week by Bill Cimino, is headed to sunnier climates and taking the creative lead at CP+B’s Miami office. As we mentioned earlier this morning, the Y&R camp would not comment on the matter as Winter’s new role was yet to be made official, but as you have already heard, the man behind Bud Light’s “Real Men of Genius” campaign while at DDB will take on the role of executive creative director at CP+B.

As you’d expect, Winter glows about his new gig and employer in a statement, saying, “Everyone should go where they believe they can surprise themselves with what they can do.The folks at CP+B have always had an ‘anything’s possible, and even that stuff you haven’t thought of yet—that’s possible too’ kind of mentality. It’s a little crazy and kind of scary sometimes, but when it works, it’s magic. This is a terrific chance to help make some of the most provocative work in the world, in the office that started it all for CP+B, and we’re going to have a lot of fun making some unbelievable stuff.” The Miami office of Crispin has been without a true creative head for a few months following the departure of Ari Merkin, who left the agency along with Dave Rolfe back in February (the former took a consulting gig for a short while at parent company MDC while the latter headed to BBDO NY).

Winter served as CCO at Y&R Chicago for nearly two years, helping the agency pick up the Dave & Buster’s and Famous Footwear accounts along the way. Now at CP+B, he will lead creative on Arby’s and Kraft among others in the portfolio. During his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

Merkin, Rolfe Move On from CP+B

Nearly two years after rejoining Crispin Porter + Bogusky’s Miami office soon after the shuttering of his agency Toy, Ari Merkin (pictured) is leaving the agency to reunite with his old Toy co-conspirators in a consulting role with CP+B parent company MDC Partners. In addition, director of integrated production Dave Rolfe, who had been with Crispin for nearly five years, is leaving the agency for a post at BBDO New York. Read the full statement from CP+B CEO Andrew Keller below:

“Ari Merkin is moving from CP+B and will be consulting with our holding company, MDC Partners where he will be reunited with his former partners from TOY, and current MDC executive management principals Anne Bologna and David Dabill. We are grateful for all Ari has contributed to CP+B and look forward to seeing him flourish in all of his future endeavors.

Additionally, Dave Rolfe is leaving CP+B to join BBDO, NY. We are truly appreciative for all of his meaningful contributions to CP+B. We will not be replacing his role as Director of Integrated Production, however, we will be announcing a new Director of Video Production in the next few weeks.  The Integrated Production Department has incredibly strong leadership within each group and we think this system accurately reflects the current needs of the agency and our clients. Tiffany Rolfe, Dave’s wife and an Executive Creative Director will be staying on at CP+B, continuing as a lead of our LA office, but will eventually be based out of New York with our Global Strategy Officer Suzanne Powers and others based in New York. We are pretty sure we will still be seeing quite a lot of Dave and we remain great friends.

Andrew Keller

Update: Rolfe is expected to make the move from Los Angeles and join up with BBDO NY as director of integrated production in March.

Former Ad Creative’s Ready to Connect Freelancers, Hiring Managers

Justin Gignac, a self-described “New York City artist, entrepreneur and recovering advertising art director,” has unveiled a new network for freelancers and potential employers called “Working Not Working.” Though he’s still “recovering,” Gignac left full-time advertising on a high note in 2007 after working as a senior art director on the award-winning “Elf Yourself” viral work for OfficeMax.

Following his various post-advertising projects including the interactive QRapping Paper and the design effort NYC Garbage, Gignac and collaborators including fellow art director and Ogilvy/Cliff Freeman alum Adam Tompkins have now turned their focus to WNotW, which aims to connect freelance creatives with companies that would be interested in hiring them. As the manifesto on the site says, Gignac and crew are calling all freelancers to “free themselves from self-promotion and focus their energy on being creative. And for those who hire freelancers to stop conducting exhaustive searches when qualified creatives are ready and waiting.”

The Working Not Working crew is currently accepting people for its private beta, with a beta launch starting with the ad industry expected to launch in a few weeks. You can go here to share your info and take part.

Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

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The Budweiser Frogs Were Never this Jumpy

Has it already been a week since CP+B and VitaminWater became more intimate (no AOR)? My, how time flies, but here’s the second advert in the “You’re Up” campaign for the Coke brand called “Frog.” According to the credits, this spot was created under the leadership of ECD Ari Merkin and even involves the services of a “cognitive anthropologist.” Very ambitious, indeed. See full credits after the jump.

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