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Posts Tagged ‘Arthur Portnoy’

Friday Morning Stir

-Stephanie Sarofian, who has spent 18 years at what is now known as DigitasLBi, has joined InMobi as executive director, brand and agency.

-Proximity Canada addresses “unattractive food cravings” via a social media campaign for Bolthouse Farms (one example above). link; link

-So long (well, eventually), Microsoft CEO, Steve Ballmer. link

-Engine beat out the likes of M&C Saatchi and Leo Burnett’s luxury unit, Atelier, to retain the Rolls-Royce ad biz. link

-Arc Worldwide wants you to “discover the world” of snack brand Barny as part of an experiential campaign for Mondelez UK. link

-NYC-based VFX studio Artjail has welcomed commercial prodco vet Arthur Portnoy as executive producer. link

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Shilo, Syfy Lay Down the ‘SmackDown’

“Syfy WWE SmackDown” Director’s Cut from Shilo on Vimeo.

To mark WWE Smackdown‘s jump to NBC Universal’s Syfy network this month, creative production company Shilo executed this spot that’s quite vivid to say the least. Director Jose Gomez‘s approach was simple: instead of trying to find any “realism” in the traveling side show known as professional wrestling, why not further exaggerate these strange characters to near-mythological level?

Of course, it’s a bit hard to initially accept this “sport” playing on the same channel that, for the most part, revolves around UFO testimonies, supernatural reality shows and low-budget monster movies. However, Smackdown‘s fictitious plot lines and scientific value (physics!) should find a nice home on Syfy. Also, when WWE’s ads have this level of production value and direction, perhaps it will draw in viewers just tuning in for Stargate re-runs.

Full credits after the jump.

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