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Posts Tagged ‘Aurora Morfin’

Wing Showcases Power of Film for Havana Film Festival

This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.

Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”

The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump. Read more

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Tuesday Odds and Ends

-Cramer-Krasselt/Lowe & Partners alum Michael Baer joined Starcom USA as EVP/managing director, overseeing the agency’s Hallmark, LEGO, Luxottica and Walgreens businesses.

-Team Sprint follows up its Kevin Durant spot with another “Data Dilemma” effort starring NASCAR Sprint Cup champ Jimmie Johnson (above).

-Former AMV BBDO managing partner Paul Birks-Hay joined VB&P as director of client service.

-New York/Miami-based Wing, which operates within Grey Group, promoted senior copywriters Ruben Salavert and Aurora Morfin as well as senior art director Alvaro Naddeo to ACDs.

-Facebook is urging users to advertise their organ donor status. COO Sheryl Sandberg says the social network’s “dream is to save lives” with this effort. link; link

-LA-based editor Jonathan Del Gatto signed with NYC creative editorial shop Hooligan for East Coast representation.

-So, who’s ready for Blackberry’s new….10 OS? link

-The London International Awards 2012 is now accepting submissions. link