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Posts Tagged ‘Ben Flaherty’

FCB Chicago Introduces ‘The Truck Whisperer’ for Fleetmatics


Earlier this month FCB Chicago introduced “The Truck Whisperer” for fleet tracking and management service Fleetmatics.

While a “Dog Whisperer” parody may have come across as edgy and topical say, 6 years ago, FCB Chicago’s character mostly felt flat and slightly annoying. The newly added additions to the campaign, unfortunately, take things even further in the annoying direction. The new spots — “What?”, “Therapy”, “10 & 2” and “Cinderblocks” continue embellishing the “Truck Whisperer” character. “Cinderblocks” (above), for example, sees the character pained over the fate of a truck and wishing he had been contacted sooner. If you like the character already (can’t imagine that’s a lot of you), the new spots may tickle your fancy, or may sour you on him, as there’s even less to like than with the original “Meet The Trick Whisperer” spot. If you don’t, they certainly won’t do anything to change your mind. All told, this is kind of a curious approach for Fleetmatics, and we’re not sure it’s doing much for the brand. Stick around for credits and more from the “Truck Whisperer” after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Kmart, DraftFCB Create a Haunting, Visually-Stunning Halloween Spot

It’s always wonderful when brands (and agencies) totally surprise you. That’s the way I felt upon viewing Kmart’s and DraftFCB Chicago’s “Halloween Costume Challenge,” a dark, Matrix-esque new seasonal spot starring dancer Monternez “Monty” Rezel of America’s Got Talent.

In the parking lot of a Kmart store on Chicago’s northwest side (the Addison and Kimball location for those familiar), Rezel set a Guinness World Record by going through 150 costume changes in just over six hours filming this spot. Set to David Condos‘ song “Like Wolves,” the spot freezes Rezel in midair during his dance, with a circle of cameras capturing his moves in 360-degree glory.

For those social mediaites out there (we know you’re out there), the live-stream of the event garnered 148 mentions, 33 retweets and 453,000 impressions. Alright, so those metrics aren’t that amazing (because I wasn’t invited and no one watches live-streams unless someone is breaking the speed of sound), but the end product is. And, really, when you have a spot this good, that’s all that matters. Credits after the jump.

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