Baltimore-based agency IMRE has a new campaign for healthcare company Gravie that tells the brand’s story through music and humor.
The 2-minute online video (featured above),”Gravie Makes Everything Better” is crafted around a song celebrating the multiple uses of gravy before tying it to Gravie, the healthcare company, which helps save consumers from the hassles and headaches of finding a healthcare plan by through their selection process. The animated spot takes a lighthearted approach that is a welcome departure in the category, and the song is cute and almost catchy — certainly less annoying than what you’d expect for a song about a healthcare company — even if it wears out its welcome by the 2-minute mark. Stick around for credits after the jump. Read more