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Posts Tagged ‘Ben Priest’

adam&eveDDB Introduces ‘Could I Be Any Clearer?’ Christmas Cards for Harvey Nichols

Last year, adam&eveDDB’s “Sorry, I Spent It On Myself” holiday campaign for English department store Harvey Nichols turned heads with its ode to utter selfishness, eventually winning four Grand Prix awards at Cannes.

This year, adam&eveDDB is back with a spiritual successor entitled “Could I Be Any Clearer?” In the spot, a woman talks about her beloved Auntie Val and how, while good-intentioned, she always gives disappointing gifts. So, without any worry at all about Val’s feelings, she gives her a card describing exactly what she wants — Charlotte Olympia silver Octavia sandals from Harvey Nichols — and lets her know that seasons greetings will be “very awkward” if she doesn’t get what she wants. Auntie Val, predictably enough, looks pretty annoyed by the card. Like last year, the campaign extends beyond the broadcast spots, with real life “Could I Be Any Clearer?” cards available to purchase at Harvey Nichols. You can even create your customizable version online.

The ad doesn’t have the same impact as its predecessor, and, because of that ad, its reveal moment is entirely expected. Still, we imagine that Harvey Nichols will sell its share of “Could I Be Any Clearer?” cards — hopefully to those looking for a cheeky gag to play on friends, rather than entitled jerks. Read more

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adam&eveDDB Celebrates Holiday Materialism for Mulberry

In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.

The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range. Read more

In the UK, Google+ Lasts a Lifetime

While Americans have been bombarded with heavily sentimental Google+ TV ads that cause us to burst into tears and hug our pets during Modern Family commercial breaks, the UK has been living in deprivation. That is, until now.

For Google+’s first UK TV spot, creative shop Adam and Eve (not the porn company) is taking responsibility for melting the cold, British hearts of the assorted Emma Thompsons and Alan Rickmans across the pond. A dead ringer for the BBH Google work we’ve been seeing stateside (but with accents), “Tom+” follows the online life of one man, starting by watching him sort his wife into a “Love of My Life” Circle and ending with his older, gray-haired self sorting a baby into a Circle labeled “Grandchildren.” And, in case you didn’t recognize it right away, the narration over the spot is British actor Benedict Cumberbatch reading “The Seven Ages of Man,” from Shakespeare’s As You Like It.

Now, as tear-inducing as this spot is, it’s kind of silly to think that it hinges on the belief that Google+ will be successful enough to last an entire generation. Regardless, Adam & Eve founding creative partner Ben Priest told Brand Republic, “We wanted to bring warmth and humanity to this platform. To show people how it allows you to share what’s important with those you love.” So, dear commenters, do you prefer your tea and crumpets with “Tom+” or a shot of “Dear Sophie?”

Wednesday Morning Stir

-The Peacock gets it in NBC and Nathan Love’s Thanksgiving promo.

-Foursquare takes a dig at the TSA with a “baggage handler” badge. link

-Bloomberg: Mobile ad revenue to grow tenfold to $24.1 billion by 2015. link

-Adam & Eve founder Ben Priest and JWT London’s ECD Russell Ramsey are among those to serve as jury heads at D&AD 2011. link

-Spoofs of LeBron James‘ now-infamous Nike ad are getting more views than the original. link