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Posts Tagged ‘Ben Priest’

adam&eveDDB Celebrates Holiday Materialism for Mulberry

In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.

The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range. Read more

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In the UK, Google+ Lasts a Lifetime

While Americans have been bombarded with heavily sentimental Google+ TV ads that cause us to burst into tears and hug our pets during Modern Family commercial breaks, the UK has been living in deprivation. That is, until now.

For Google+’s first UK TV spot, creative shop Adam and Eve (not the porn company) is taking responsibility for melting the cold, British hearts of the assorted Emma Thompsons and Alan Rickmans across the pond. A dead ringer for the BBH Google work we’ve been seeing stateside (but with accents), “Tom+” follows the online life of one man, starting by watching him sort his wife into a “Love of My Life” Circle and ending with his older, gray-haired self sorting a baby into a Circle labeled “Grandchildren.” And, in case you didn’t recognize it right away, the narration over the spot is British actor Benedict Cumberbatch reading “The Seven Ages of Man,” from Shakespeare’s As You Like It.

Now, as tear-inducing as this spot is, it’s kind of silly to think that it hinges on the belief that Google+ will be successful enough to last an entire generation. Regardless, Adam & Eve founding creative partner Ben Priest told Brand Republic, “We wanted to bring warmth and humanity to this platform. To show people how it allows you to share what’s important with those you love.” So, dear commenters, do you prefer your tea and crumpets with “Tom+” or a shot of “Dear Sophie?”

Wednesday Morning Stir

-The Peacock gets it in NBC and Nathan Love’s Thanksgiving promo.

-Foursquare takes a dig at the TSA with a “baggage handler” badge. link

-Bloomberg: Mobile ad revenue to grow tenfold to $24.1 billion by 2015. link

-Adam & Eve founder Ben Priest and JWT London’s ECD Russell Ramsey are among those to serve as jury heads at D&AD 2011. link

-Spoofs of LeBron James‘ now-infamous Nike ad are getting more views than the original. link