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Posts Tagged ‘Beril Holte Rasmussen’

McCann Oslo Follows Up ‘Grandpa’s Magic Trick’ with Sentimental ‘Snowball’

McCann Oslo has just released the follow up to their popular 2012 “Grandpa’s Magic Trick” spot for Wilderoe Airlines, with the new sentimental effort, “Snowball.”

The 55-second spot documents a long-distance relationship in which a woman complains that her boyfriend doesn’t come to visit her often enough. Things seem to be going bad when he says “I thought about visiting you…” The woman seems ready to give up, and indeed hangs up the phone, when her boyfriend offers up a big surprise. Directed by Marius Holst, who was also behind “Grandpa’s Magic Trick,” “Snowball” is a serious attempt to pull at your heart strings that, in the end, lacks the magic of Holst’s previous Wilderoe work. Heartfelt but strained, “Snowball” lacks the seeming effortlessness and natural joy that made the last spot so popular. Stay tuned for credits and “Grandpa’s Magic” after the jump. Read more

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‘Live Tiles’ Experiment Makes Oslo Passersby the Life of the Party…for Just a Minute

Oh, what a tease, but truth be told, our expression would be just the same as these dumbfounded Oslo residents, who just happened to stumble upon a downtown dance party they weren’t invited to. Yet, having invoked the powers of Michael Jackson in the “Billie Jean” video, the passersby step on a glowing tile and, voila, the party comes to them. Therein lies the concept of this campaign from McCann Oslo to promote Microsoft’s “Live Tiles” real-time info tool for Windows 8 and Windows Phone 8 (side note: MSFT is actually being sued over Live Tiles as we speak). Hometown dance-rockers Datarock do a serviceable job in this ditty, which leaves us wondering how or why that bespectacled guy never flinches or puts down his sandwich through the entire affair. Good on him. Credits after the jump.

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