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Posts Tagged ‘Beyonce’

BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls

Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls.

The new campaign, entitled “Ban Bossy”offers “educational resources to help girls and women take the lead and give parents, teachers, troop leaders and managers hands-on strategies for supporting female leadership.” In addition to educational materials, the campaign includes celebrity endorsements, a new website, and the above 45 second PSA, “Change the Story.”

The thought-provoking PSA begins with girls listing all the things they won’t do, like “designing a building that reshapes the skyline” and “ask the questions that change the whole conversation.” This leads seamlessly into what stops these girls from accomplishing those things: “Here’s where I start to doubt myself,” one girl says. Finally, this leads into the name calling that causes the girls to stop asserting themselves, names like “stubborn,” “pushy,” “know-it-all” and, as you might expect, “bossy.” Ending on a positive note, a girl says “Here’s where I will change it all,” followed by the message: “Ban Bossy. Encourage girls to lead. Take the pledge at banbossy.org. The important message here is delivered in a way that works backwards from consequences to actions. It’s a great way to show all that is lost when we tell girls not to assert themselves, implicitly or explicitly.

“We need to recognize the many ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them,” explains Sheryl Sandberg, Facebook COO and founder of LeanIn.Org.

“Girls are twice as likely as boys to avoid leadership roles for fear of being disliked or deemed ‘bossy’ by their peers,” Girl Scouts of the USA CEO Anna Maria Chávez adds.

Since launching, many organizations and individuals have pledged support for Ban Bossy, including Teach for America, Common Sense Media, National Council of La Raza (NCLR), Edmodo, KIPP, AARP, Free The Children, Kids in the House, UrbanSitter, Babble, BlogHer, Upworthy, BBYO, Pantene and Always. Lifetime has also partnered with the initiative to create a PSA entitled “I’m Not Bossy, I’m the Boss,” featuring celebrities like Beyoncé, Jennifer Garner, Condoleezza Rice, Jimmie Johnson, and Jane Lynch. Stick around for that PSA, along with credits, after the jump. And don’t forget to head over the the Ban Bossy site to make your own personal pledge to ban it yourself. Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Monday Odds and Ends

-L.A./SF/NY-based visual studio Ntropic has tapped former twofifteenmccann director of integrated production, Tom Wright, to serve as its managing director, North America.

-San Francisco-born/now New York-based Shmaltz Brewing Company, which produces craft beers including Coney Island Craft Lagers and He’Brew, has formed its first formal agency relationship–minus a review–with fellow Big Apple operation, Launchpad. Among other things, the latter will handle package design, a new site and other online initiatives for the brand.

-MEC has appointed Jude Ryan as senior partner, lead statistical methods in its North American Analytics & Insights practice.

-CannesAlso, which explores what creatives do outside of their day jobs (and has been a fave topic on this here site) returns for its third year. link

-According to Wired, Apple is now getting “spanked” by Samsung. link

-Vogue goes behind the scenes of Beyonce‘s new H&M commercial, which as stated by others, is essentially just one long music video. link

-Online discount luxury fashion retailer The Outnet has appointed We Are Social as its global social media AOR.

And Now, Your Weekly Video Miscellany

Er. Ma. Gerd. Das Friiiiitaaaaaggg! Thank Beyonce, this helluva week is nearly done. Let’s celebrate with some of the best work in awhile – from Sprite – which bizarrely has like zero views. Whatever, And Now a Word From Our Sponsor looks promising in that Eternal Sunshine kind of way. For you gaming geeks we have a new audio-synched tripper’s wet dream in “140″, and of course no Friday would be complete without thinking about Beyonce. BEY-FUCKING-ONCE. Kid President meets Adult President, and the most logical innovation to hit golf since those drink carts started proliferating the game – a hover golf cart.

7.This is an ad from Sprite that focuses on a guy’s netherlandparts. There’s nothing that can be said. Nothing. Except how does this have 534 views y’all? Help this little guy get the recognition his balls deserve.

6. Artists, here’s a thing you can get behind. A film about an ad exec who can only speak in slogans. It’s like how we all complain about FUCKING JARGON all the time but like then go into a meeting and all you say is these words: engaging, KPI, Vine, aspirational, suck it. Super serial though, this looks good. 11.2k views though? Weaksauce.

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Watch as 15 Beyonces Dance in Front of a Mirror

Who is your favorite Beyonce? Is it “Bootylicious” Beyonce? Sasha Fierce? “Crazy in Love” Beyonce? There’s always the more traditional millionaire mogul/super-duper female role model Bey, the one who signed the Pepsi endorsement deal that brought us to this point. In “Mirrors,” which comes to us from 180 LA and features Mrs. Carter’s track, “Grown Woman,” you don’t have to choose a favorite Beyonce, because they are all there for you to admire. The 60-second spot is part of Pepsi’s “Live for Now” campaign.

I’m not sure what Beyonce or Pepsi has to do with the idea of living for now. And Coke tastes much better, had to throw that in there. But Pepsi has been making strides in the music industry, helping to brand popular and upcoming artists to enormous audiences. This spot evokes the Gatorade “Who Got Next” commercial from a few years ago with Michael Jordan playing one-on-one against earlier versions of himself. That was clever and made sense with the brand; this doesn’t, but it’s Beyonce, so everyone will gawk at her on YouTube or their television screens. Maybe they should. #BeyHereNow.

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The Last Odds and Ends of 2012

-Who are the most creative women in advertising? Business Insider would like to know. link

-Complex lists its 25 things that need to be retired from 2012. link

-In the wake of announcing its much-maligned new terms of service, Instagram has reportedly lost nearly a quarter of its daily active users. link

-A little late, but what the hell. Let’s let the folks at Chicago-based, WPP-owned Designkitchen wish everyone happy holidays with the help of a Kinect, a few Arduinos, several relay switches and thousands of lights (above).

-Could JCPenney, Mitsubishi and Martha Stewart Living all disappear next year? link

-Pepsi and its new global brand ambassador, Beyonce, are launching a photo contest tomorrow that will let 100 fans join her on stage during her halftime performance at the Super Bowl on Feb 3. Um, yay? link

-iMedia Connection offers its own 13 ad predictions for 2013. link

Just a heads up that we’ll be back live and ready to roll on Wednesday, Jan. 2. Wishing you and yours a safe and happy New Year’s. See you on the other side.

Hey, There’s an ‘Eyebrow-Raising’ Billboard in Times Square

Around midnight EST tomorrow, those within view of a television will watch a giant glowing ball shimmy slowly down a pole, ushering in 2012 AD (CE if you want to get weird about it). Some will cheer, some will toast, some will mumble made-up lyrics to “Auld Lang Syne,” and many will grab a significant other or stranger and engage them in a full-on lip-lock. Each of these, the last especially, is unavoidable. Why? Because it is tradition, so deal with it.

So, what better time for gay social network site Manhunt to drum up some publicity by placing the above billboard in Times Square? Located at the corner of Broadway and 47th Street, Manhunt’s billboard, which will be up through Jan. 6, was described to us in an email as “raising some eyebrows” and featuring “two sweaty guys in dog tags about to make out.” In the days since the “Zero Feet Away” campaign rolled out, it’s already greatly offended one L.A. mom, despite the fact that a similar Michael Kors billboard (depicting a woman placing her hand inside a man’s briefs) has been the subject of no such controversy. Most curiously will be how much (if any) airtime the Manhunt ad gets during the broadcast of ABC’s “New Year’s Rockin’ Eve,” where the American public will be subjected to performances by Lady Gaga, Justin Bieber, and (new mother?) Beyonce.

Thanks for tuning in this year, spies, and let’s look forward to these final few months as we plunge headlong into the Apocalypse. Have an awesome New Year’s Eve, click here for the actual lyrics to “Auld Lang Syne,” and watch Mariah Carey do whatever it is she does below.

5 Things You Need to Know This Week: Halloween!

In a spooktacular, ghoulicious episode of “5 Things You Need to Know This Week,” we count down our five favorite Halloween costumes. With special appearances by Beyoncé, Blake Lively, Brian Williams, and Brian Williams.

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